Tag Archives: Deceptive Advertising
Prevagen Jellyfish Memory Supplement Called Into Question
Investigation by TINA.org has found that the company that produces Prevagen Jellyfish Memory Supplement does not have reliable scientific evidence to back up its claims that it improves memory and has filed claim with the FTC.
FTC: 7 Deadly Ad Sins Some BHPH Dealers Commit
Although this article is specifically addressing buy-here, pay-here car dealerships, the ‘7 deadly sins’ referred to by the FTC director are applicable, in one way or another, to most advertising practices in any business. We at FTC Guardian cannot stress enough how important it is to educate yourselves as business owners about the FTC and it’s guidelines and what measures can be taken to avoid drawing suspicion from regulators.
Ultimeyes agrees to stop claiming its app improves vision
The FTC continues its examination of health-related apps finding Ultimeye guilty of deceptive advertising.
Mystery Solved! FTC Reaches Settlement With Health App Vendor Over False Claims – iHealthBeat
The Federal Trade Commission has taken action against two melanoma detection apps: MelApp and Mole Detective. Both apps claim to provide an “automated analysis of moles and skin lesions for symptoms of melanoma and increase consumers’ chances of detecting melanoma in its early stages”, according to the FTC.
Machinima settles with FTC over “deceptive” Xbox promotion
This settlement marks new territory for the FTC and the largely unregulated world of online paid gaming endorsements and their lack of social media disclosures. Although monetary fines were not issued this time, the precedence has been established and future incidents will have a $16,000.00 price tag each.
Top 5 Solutions for New FTC Guidelines for Social Media
Without even knowing it, you may be in violation with the FTC due to using unfair competition practices and/or deceptive acts or practices via your social media! Here is the scoop and some highly suggested solutions so that you remain in compliance.
Zadro Health Solutions stop claims for UV light “disinfectant” tool
The FTC clamps down on light wand due to bogus cleaning claims.
Marketing 360 Reviews Deceptive Native Advertising
Review of Cogniq’s Native Advertising Campaign and the need for regulation.
Kim Kardashian Instagram Fail: Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing?
Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing? Social media and the FTC don’t always agree.
$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement
$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement. More evidence that the FTC is watching closely how marketers are using advertising to boost sales while leading the public astray.
