The study, which appears in the journal Communication Research, is the first to systemically examine whether specific communication tactics used in advertorials are persuasive and, if so, why they are more effective than traditional advertisements.
Practice Fusion will settle with the U.S. Federal Trade Commission after charges that it misled users of its patient portal into reviewing their physicians – often including sensitive medical information that was then posted online.
The Federal Trade Commission announced that it had charged Tachht, Inc. and Teqqi, LLC — along with owners Colby Fox and Christopher Reinhold — with inundating consumers with illegal spam emails in an attempt to sell them bogus weight-loss products using false celebrity endorsements.
A smart initiative, the contest got Versace fans to promote the brand on social media (something brands normally pay influencers large sums to do) for largely no cost to the brand BUT Versace missed out on one crucial element by not requiring contest participants to indicate that they stood to gain something from posting photos with the #VERSACESELFIE online.
Following an investigation from New York-based publication Mic, which broke the news, Google took the step to shut down the extension called Coincidence Detector, as it breached the company's Chrome apps' terms of service pertaining to promotion of hate and inciting violence.
Much like our FTC, Canada has their own 'Competition Bureau' which has just settled a misleading advertising case against the Avis and Budget rental car companies – but came away with less than originally sought when its allegations were announced early last year.
LearningRx Franchise Corp. and its CEO, Dr. Ken Gibson, deceptively claimed that their brain training programs were clinically proven to permanently improve serious health conditions like ADHD, autism, dementia, Alzheimer’s disease, strokes, and concussions and that the training substantially improved school grades and college admission test scores, career earnings, and job and athletic performance.
The Federal Trade Commission charged the operators of the website “Jerk.com” with harvesting personal information from Facebook to create profiles labeling people a “Jerk” or “not a Jerk,” then falsely claiming that consumers could revise their online profiles by paying $30. According to the FTC’s complaint, between 2009 and 2013 the defendants, Jerk, LLC and the operator of the website, John Fanning, created Jerk.com profiles for more than 73 million people, including children.
The suit alleges the company failed to provide critical information about certain medical products, putting "millions of women at risk."
The Norwegian consumer authority has been making waves recently by targeting Runkeeper and Tinder over their privacy deficiencies, and now it hopes to highlight one of the tech world’s biggest failures with a deliberately mind-numbing stunt.