Reading the Section 5(a) Tea Leaves: the FTC priorities in 2016

Despite the wins and losses of 2015, companies should not expect the FTC to discontinue its vigilant efforts under Section 5 of the FTC Act against companies with inadequate data security measures, and should not expect leniency for failure to adhere to those standards. That said, 2016 does not appear to be the year in which the FTC will slow down its pursuit of companies with data security failures that lead to consumer data breaches.

When Your Employees are Sharing on Social Media…

Employees need to disclose the employment relationship in the post or tweet itself, and you need to monitor their efforts. At the end of the day, your company is responsible for what employees post on your behalf – whether you ask them to post or not.

Settled: FTC Charges vs. Deceptive Advertising of Dentrix G5

Data encrypted in accordance with the Advanced Encryption Standard (“AES”) gives dentists a “safe harbor” in the event of certain breaches of patient information. However, those relying on Henry Schein’s Dentrix G5 software to meet HIPAA requirements and protect sensitive patient information may want to test their systems and investigate the extent to which upgrades may be necessary, due to recent charges brought against the company by the FTC.

Six ways mobile location data will play a crucial role in 2016

With almost three quarters (74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensible marketing tool. In 2016, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking. Here are six ways mobile location data will play a crucial role over the next year and beyond.

Why You Need to Know FTC Regulations!

Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this episode of Here’s Why, Eric and Mark explain why you need to be up to date on FTC guidelines for social marketers!

What Pinterest Will Be Sharing with Advertisers

Pinterest has updated its privacy policy recently and while this information may be important to you as a user telling you what data Pinterest is collecting on you, there’s also another consideration. If you use Pinterest for marketing or plan to in the near future, this update also tells you more about the data the platform has available to assist you in targeting your advertising message.

Lumosity to Pay $2M to Settle FTC Charges

Under federal law, only products that have been reviewed by the Food and Drug Administration can claim to treat or prevent serious diseases or conditions. To date, the FDA has not approved any brain training programs.

Mobile Ads Can Infer Users’ Medication, Dating Preferences, Researcher Tells FTC

Mobile ads can now infer the medications that users take, whether they prefer to date men or women, and their location. That's according to Cornell Tech's Vitaly Shmatikov, who will present research to the Federal Trade Commission next month.

FTC Clamps Down on Website Sponsored Content

A fantastic follow up to last week's article regarding the FTC's position on Native Advertising and what to expect in 2016. In his article, writer Nate Church uses the show South Park to examine what to expect in the world of Content Advertising in the near future.

Automotive: A lesson — Ads must be clear, show feasible deals

Dealership advertisements must show deals that are feasible for the average consumer and easy for those consumers to understand. Under the settlements, the dealerships will also be under scrutiny for 20 years, and any violation could result in a fine of as much as $16,000 for each day a deceptive ad runs.