Publishers Are Largely Not Following the FTC’s Native Ad Guidelines

After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story.

The FTC is investigating Venmo over ‘deceptive or unfair practices’

The CID could lead to an enforcement action and/or one or more consent orders, which may result in substantial costs, including legal fees, fines, penalties, and remediation expenses and actions, and could require us to change aspects of the manner in which we operate Venmo.

Facebook Tracking Cancer Sites For Advertising Purposes, Lawsuit Alleges

“Facebook is capturing users’ searches for medical information from medical websites without users ever knowing this sensitive data is being shared with Facebook, for marketing and other purposes.”

Google Updates Chrome App Policy, Will Yank Offending Apps

Chrome Web apps must follow a new privacy policy that requires them to disclose how they track user's data. Developers have until July to post a privacy policy, use encryption to handle sensitive data, and ask users to consent to the collection of personal or sensitive data or they will be removed from the app store.

Walgreens to pay New York state $500K for deceptive advertising

National drugstore chain Walgreens has reached a settlement with the New York State Attorney General for overcharging consumers in the state and using misleading advertisements.

Google will now warn users when websites host deceptive ‘social engineering’ ads

Google says it’s expanding its efforts at keeping web surfers better protected from deceptive content online through an update to its “Safe Browsing” initiative. The search giant will now flag and warn users when they encounter web sites with what Google calls “social engineering” advertisements.

Ad Watchdog Blasts Lipozene’s Fat Burning Claims

The consumer group investigated the diet supplement company's advertising and found it riddled with false and deceptive claims and in violation of a court order.

FTC cracks down on skin-care products making false “all-natural” claims

Arvada-based Rocky Mountain Sunscreen and three other skin care companies have agreed to stop using "all-natural" claims on some of their products as part of a settlement with the Federal Trade Commission.

FTC debuts web tool for health app makers

Created with help from HHS and FDA, the tool helps app developers determine whether HIPAA or other federal laws might apply to their product.

Oculus Rift’s Terms Of Service Reveals Information Is Sent Back To Facebook

Get ready for a case of the chills, because once the consumer installs Oculus Home, it is pretty much always on and collecting data about you. After the software is installed, Oculus has full permission to always be on in order to detect when the VR headset is turned on and then consequently launches the background service. However, what it is also doing is sending updates to and communicating with Facebook's servers.