Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising

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Walmart Website Riddled with Deceptive Made in USA Claims

Even mega-giants like Walmart can't get away with deceptive advertising. Fortunately for them, the FTC has not gotten involved as of yet!

Walmart is going all out for America, pledging to buy an additional $250 billion in American products. To that end, the world’s largest retailer hosted a manufacturing summit to look for U.S. made products to sell. The event started three days after the Fourth of July and promised to be a star-spangled affair.

But one item that probably didn’t make the agenda: The made in the USA labeling mess on Walmart.com that the company has pledged to address after TINA.org brought the issue to corporate officials.

TINA.org’s investigation into the retail giant’s website readily uncovered more than 100 instances of false and deceptive made in the USA representations. The investigation revealed products labeled “Made in the USA” though packaging indicated they were “Made in China.” TINA.org also found USA product labels on Walmart.com that were in direct conflict with the site’s own specification information on the same webpage.

But while Walmart pledged that it would fix the problems, and has made limited progress in removing some of the false labels, the website is still riddled with USA labeling issues.

It’s no secret that patriotism sells. Not only do Americans prefer products made in the USA to those made abroad, but a recent survey found that they are willing to pay 60 percent more for American-made products.

“It’s incredibly disingenuous for Walmart to be promoting their initiative to stock $250 billion American-made products while at the same time they are in violation of FTC labeling standards for what qualifies as made in the USA,” said Michelle Amazeen, assistant professor of advertising at New Jersey’s Rider University.

Walmart said that it is going to work on all of these issues. But until Walmart completely gets its house in order, consumers should question made in the USA claims appearing on the retailer’s site.

via Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising

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