The 7 Tenets of Branding
Learn the top 7 Tenets of Branding and how to positively boost your business
$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement
$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement. More evidence that the FTC is watching closely how marketers are using advertising to boost sales while leading the public astray.
Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising
Walmart Website Riddled with Deceptive Made in USA Claims. How they were caught and what they are doing about it.
#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday
#StraightOutta meme takes over the internet with the release of Straight Outta Compton.
Deceptive Advertising: Two Las Vegas Auto Dealers Settle With FTC
Two auto dealers in Las Vegas agreed to settle Federal Trade Commission charges they used deceptive ads to promote the sale or leasing of their vehicles, including advertising heavily discounted prices that were not generally available to consumers. According to …
FTC Temporarily Shuts Down Online Skincare Marketers Who Deceive Consumers with Bogus “Risk Free Trial” Offers
Sometimes it’s hard to ignore the lure of a “risk-free trial” when it comes with a product that promises to leave your skin youthful, radiant and as soft as a baby’s bottom. But as the Federal Trade Commission once again …
FTC Compliance: What It’s Like To Get Sued By The FTC… And What You Can Do About It!
FTC Compliance – What It’s Like To Get Sued By The FTC… And What To Do About It! By Chip Cooper, Esq. If you sell products or services online to consumers or to the work-at-home market, you’re subject to the …
Tragic (Legal) Mistake 1: Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts
Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts… Even Though You Were Truthful! By Chip Cooper, Esq. What Is False Advertising? In short, false advertising consists of an ad claim that is either – * …
Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks
Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks By Chip Cooper, Esq. Your Failure To Follow The FTC Disclosure Rules For Testimonials On Your Website, Blog, and Social Media Platforms Gets You Sued …
Tragic (Legal) Mistake 3: FTC Biz Op Rules Takes On Earning Claims
Tragic (Legal) Mistake 3: FTC Biz Op Rules Takes On Earning Claims By Chip Cooper, Esq. The New Biz Op Rule by the FTC applies to all fifty states, including the 25 states that did not already have a business …
