Tag Archives: Truth In Advertising

4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …

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Baby mattress-maker settles with FTC over alleged false organic claims

Baby mattress-maker settles with FTC over alleged false organic claims By Ally Marotti Baby mattresses maker has agreed to settle charges from the Federal Trade Commission alleging that its organic product claims do not stack up. The case, involving Moonlight Slumber, …

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VW attorneys call deceptive ads ‘puffery’

VW attorneys call deceptive ads ‘puffery’ By Howard Fischer  Attorneys for Volkswagen are telling a judge the firm can’t be found guilty of consumer fraud and fined potentially hundreds of millions of dollars because its now-disproved claims of the cleanliness of …

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Casper went to war with a popular mattress reviews site

Casper went to war with a popular mattress reviews site — then financed its takeover By Jason Del Rey In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without …

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Watch out for these “free” kitchen and sports products

Watch out for these “free” kitchen and sports products By Francis Navarro When is free really free? This group of online marketers of “free” and “risk-free” trials of various kitchen and golf products is now in trouble with the Federal Trade …

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California Woman Sues Mike and Ike Company, Claiming Boxes Are Only Half-Full of Candy

California Woman Sues Mike and Ike Company, Claiming Boxes Are Only Half-Full of Candy By Mahita Gajanan Stephanie Escobar sued Just Born Quality Confections, the company that sells the candies common to movie theaters in the U.S., after she says she …

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5 popular apps you should be wary of if you care for your data privacy

5 popular apps you should be wary of if you care for your data privacy By dailyO The Supreme Couts ruling pronounced by a nine-judge bench on August 24, 2017, was not just against storing and sharing of an individual’s …

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FTC serves health-app maker massive slice of humble pie—and $1.5M bill

FTC serves health-app maker massive slice of humble pie—and $1.5M bill By Beth Mole The idea was that Pact app users would set their own goals for going to the gym, exercising, logging their food, and/or eating veggies each week. …

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FTC imposes $6.5 million penalty on supplement outliers for making false claims

FTC imposes $6.5 million penalty on supplement outliers for making false claims By Michael Johnsen The FTC and State of Maine charged all nine defendants with making false and misleading claims about the supplements CogniPrin and FlexiPrin. The claims include …

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Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising

Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising By Stephanie M. Lee Gwyneth Paltrow’s Goop routinely draws criticism for its promotion of crystals, supplements, vaginal jade eggs, and all manner of other health products. Now, a consumer watchdog group …

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