4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
Here are the basics of what you can and cannot do
As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidance last month, giving more clarity into what specific language creators can and cannot use when working with brands on sponsored content.
1. Clever hashtags don’t cut it
There are still a lot of grey areas in the language that the FTC deems OK in distinguishing ads from regular content, but the latest round of recommendations does pin down two recommended hashtags for paid content: #ad and #sponsored. Per the government agency, both hashtags make it super clear that a person is working with a brand without leaving any wiggle room for interpretation.
“We know that the influencer has a relationship with the brand—whether they’ve been paid or received a gift or they’re an employee or even the owner—there has to be a disclosure that it’s paid,” Altshuler said.
Read full article to find out the other 3 must know things for influencer-driven social media here.
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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.