Tag Archives: Deceptive Advertising

Newark sues opioid makers, alleging deceptive advertising

Newark sues opioid makers, alleging deceptive advertising By Associated Press New Jersey’s largest city sued several opioid manufacturers, claiming they engaged in deceptive advertising practices and made false claims that “created a public nuisance” and unjustly enriched the companies. Newark …

Diet soda makers sued over “misleading” ads

Diet soda makers sued over “misleading” ads Posted by Local 8, Knoxville, TN Separate cases against Coca-Cola, PepsiCo and Dr Pepper Snapple Group — the three largest makers of carbonated drinks in the US — accuse the companies of deceiving …

Posted in Deceptive Advertising, FTC Compliance | Tagged Ad Claims, Advertising, Deceptive Advertising, FTC Compliance, Truth In Advertising | Comments Off

4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …

Posted in FTC Compliance, FTC Online Advertising, Social Media, Truth In Advertising | Tagged Deceptive Advertising, Federal Trade Commission, FTC Online Advertising Guidelines, Online Complicance, Social Media, Social Media Compliance, Truth In Advertising | Comments Off

Baby mattress-maker settles with FTC over alleged false organic claims

Baby mattress-maker settles with FTC over alleged false organic claims By Ally Marotti Baby mattresses maker has agreed to settle charges from the Federal Trade Commission alleging that its organic product claims do not stack up. The case, involving Moonlight Slumber, …

Posted in Deceptive Advertising, FTC Compliance | Tagged Ad Claims, Advertising, Compliance FTC, Deceptive Advertising, Federal Trade Commission, FTC Compliance, Marketing, Truth In Advertising | Comments Off

VW attorneys call deceptive ads ‘puffery’

VW attorneys call deceptive ads ‘puffery’ By Howard Fischer Attorneys for Volkswagen are telling a judge the firm can’t be found guilty of consumer fraud and fined potentially hundreds of millions of dollars because its now-disproved claims of the cleanliness of …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged Ad Claims, Advertising, Deceptive Advertising, Federal Trade Commission, FTC Compliance, Marketing, Truth In Advertising | Comments Off

Casper went to war with a popular mattress reviews site

Casper went to war with a popular mattress reviews site — then financed its takeover By Jason Del Rey In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged Ad Claims, Advertising, Deceptive Advertising, Federal Trade Commission, Truth In Advertising | Comments Off

Watch out for these “free” kitchen and sports products

Watch out for these “free” kitchen and sports products By Francis Navarro When is free really free? This group of online marketers of “free” and “risk-free” trials of various kitchen and golf products is now in trouble with the Federal Trade …

Posted in Deceptive Advertising, FTC Claims, Truth In Advertising | Tagged Ad Claims, Advertising, Compliance FTC, Deceptive Advertising, Federal Trade Commission, FTC Compliance, Truth In Advertising | Comments Off

Cosmetic clinics fined for false ads

Cosmetic clinics fined for false ads By Kang Seung-woo The nation’s antitrust watchdog said, Sunday, it has fined or issued correction orders to nine cosmetic surgery clinics for their exaggerated and deceptive advertisements to promote their practices. According to the Fair Trade Commission (FTC), two hospitals — Secret and Faceline plastic surgery clinics located in Gangnam District — were fined 25 million won ($22,000) and …

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California Woman Sues Mike and Ike Company, Claiming Boxes Are Only Half-Full of Candy

California Woman Sues Mike and Ike Company, Claiming Boxes Are Only Half-Full of Candy By Mahita Gajanan Stephanie Escobar sued Just Born Quality Confections, the company that sells the candies common to movie theaters in the U.S., after she says she …

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FTC serves health-app maker massive slice of humble pie—and $1.5M bill

FTC serves health-app maker massive slice of humble pie—and $1.5M bill By Beth Mole The idea was that Pact app users would set their own goals for going to the gym, exercising, logging their food, and/or eating veggies each week. …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance | Tagged Deceptive Advertising, Federal Trade Commission, FTC Compliance, Start With Security, Technology, Truth In Advertising | Comments Off