- Online Advertising
- Online Advertising Cheat Sheets
- Looking Ahead to 2018 – What Should We Expect from the FTC?
- Puffery Update: Deere v. Mahindra (NAD Case)
- NAD Testimonial Update – Opinion Testimonials (Mahindra Case)
- FTC Shuts Down Digital Altitude & MOBE Coaching Programs – Lessons Learned
- “Weasel Words” For Ad Claims & Substantiation
- Affiliate Link is Not an Ad? NAD’s BuzzFeed Decision Clears Up Affiliate Marketing Issue for Online Reviews
- Can a Hashtag Be a Deceptive Ad Claim? #YouBet!
- Title: FTC: If You Make These “Gut Check” Claims You’re in Trouble! Can You Spot Them?
- High-Risk Marketing: Do You Manage the Risk?
- Puffery Update: Is Puffery One of Your Risk Management Tactics?
- FTC Sues Digital Agency & CEO for Deceptive Ads Promoting the Agency’s Own Services
- FTC Sues Affiliate Marketers Alleging Deceptive Tactics & Earnings Claims for MOBE Coaching & Mentoring Programs
- If It’s Funny, It’s Always Puffery, Right? Shick v. Dollar Shave Club
- If It’s Funny, It’s Always Puffery, Right? Char-Broil v. Traeger
- Hangout Review: Marketing & Advertising – Are You Managing Your Risk?
- Express & Implied Claims You Should Never Make Re COVID-19
- Recent Developments, Updates, plus Q&A
- Substantiation for Dietary Supplements: FTC Wins Final Round v. National Urological Group
- Recent Developments & Updates Plus Open Q&A
- Recent Developments & Updates Plus Open Q&A
- FTC Dandelion Theory: Affiliate Management
- Recent Developments & Updates Plus Open Q&A
- FTC Penalty Notice Letters 10-26-21: Money-Making Opportunities
- The FTC Begins Updating the .com Guides of 2013
- Review of Chip’s “3 Compliance “Lanes” Infographic Plus Open Q&A
- Recent Developments and Updates Plus Open Q&A
- Ad Claim Guidelines for Supplement Retailers & Affiliates
- FTC Releases Report on new “Dark Patterns” in Online Marketing: Are You In the Cross Hairs?
- Puffery Update: Where is the Line Between Puffery and an Ad Claim?
- Advertising Claims and Substantiation
- Copywriting Workshop: How to Avoid Getting Into Hot Water with Unqualified Ad Claims
- Recent Developments & Updates Plus Open Q&A
- Review 2 Infographics: 3 Triggers of Ultra-High Marketing Risk Plus Open Q&A
- FTC v. Automators: 1st FTC Case Re Marketing Claims Re AI
- Earnings Claims Update
- Recent Developments & Updates Plus Open Q&A
- Recent Developments & Updates Plus Open Q&A
- The Power of “Free” Offers: FTC v. Intuit
- FTC AI Sweep (“Operation AI Comply)
- Q&A: What is “AI Washing”?
- AI Marketing Claims Framework