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The FTC Ramps Up Regs for Endorsements & Influencers

Discover what the FTC is doing, and what you need to know.• Learn the basic rules for advertisers and influencers regarding endorsements• Learn about the new FTC Guide for Influencers• Learn about why is FTC’s seeking public comments regarding endorsements, …

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CCPA-Covered Businesses: Do Your Vendors Qualify as “Service Providers”?

Learn why Service Provider status is important, and what do about it:• Review: the definition of “sale” under the CCPA• Sharing personal information with Service Providers is not a “sale”• How to qualify your vendors as Service Providers• Google’s new …

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Puffery Update: Is Puffery One of Your Risk Management Tactics?

We’ll discuss new examples of what Puffery is, and isn’t.• Review: definitions of ad claim and puffery• Case study 1: “more” as puffery• Case study 2: “favorite” as puffery• Hypothetical case study for discussion play

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High-Risk Marketing: Do You Manage the Risk?

The best overview of the basics for strategies and tactics for marketing and advertising compliance is our January 22, 2020 Hangout – High-Risk Marketing: Do You Manage the Risk? The 4 high-risk approaches to marketing and advertising include:* Organic (Content) …

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Recommendations for Initial Steps for Americans for Disability Act (ADA) Compliance

Learn recommended initial steps for ADA website compliance for visually impaired persons.• Review of the latest ADA website compliance developments• Learn how trial attorneys search for websites for ADA claims• Review an actual legal demand letter for alleged ADA violations• …

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Member Only Hangouts

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Accessibility

FTCGuardian.com Accessibility Statement Updated: December 2019. General FTCGuardian.com strives to ensure that its services are accessible to people with disabilities. FTCGuardian.com has invested a significant amount of resources to help ensure that its website is made easier to use and …

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Update 3 of 3: California Consumer Privacy Act of 2018 – For Re-Targeting Advertisers

Learn recommended strategies for CCPA compliance applicable to re-targeting advertisers.

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CCPA Guidance & Documents

Rules of the Road & StrategiesCCPA Guidance & DocumentsDisclaimer:  This information:Is provided for informational purposes only; it doesn’t constitute legal advice, and it shouldn’t be construed as legal advice;It doesn’t create an attorney-client relationship; andThe Rules of The Road and …

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