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Recent Developments, Updates, plus Q&A

Recent Developments, Updates, plus Q&AGoogle Strengthens Clickbait Ad PolicyNew Cost-Effective Copyright Registration Option for Influencers & BloggersNAD Challenges Affiliate Marketer’s Native Ads & Material Connection Disclosures (Native Ad, Affiliate)Ancestry.com Sued for Extra Charges on “Free” Trial (Auto-Renew)Open Q&A: Chip & …

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FTC: eCommerce Marketers: Do You Comply with the “Mail Order Rule” Guarantees?

Learn why eCommerce marketer Fashion Nova settled the FTC case for $9.3 million.What is the “Mail Order Rule”?How did Fashion Nova violate the Mail Order Rule?What are the pitfalls to avoid with the Mail Order Rule? DocumentsFTC Mail Order RuleBusiness …

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Performance v. Money-Back Guarantees: What’s the Difference & Does It Matter?

Learn NAD’s analysis in the Ava Science case.What is a performance guarantee?How is a money-back guarantee different from a performance guarantee?Why the difference in guarantees resulted in a referral to the FTC. DocumentsFTC Guide Advertising of Warranties & Guarantees

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New Client Survey

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Choose

Step 1 Membership Agreement Step 2 Information Step 3 Confirmation & Mastermind Access Please tick the box, and click I agree to the Membership and Content License Agreement below. I agree to the Membership and Content License Agreement, including the …

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Step 1 – Expired

Step 1 Membership Agreement Step 2 Information Step 3 Confirmation & Mastermind Access Please tick the box, and click I agree to the Membership and Content License Agreement below. I agree to the Membership and Content License Agreement, including the …

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Step 1

Step 1 Membership Agreement Step 2 Information Step 3 Confirmation & Mastermind Access Please tick the box, and click I agree to the Membership and Content License Agreement below. I agree to the Membership and Content License Agreement, including the …

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Brown v. Nike’s Endless Summer Ad Campaign: Trademark & Brand Protection

Learn Nike’s strategy for “borrowing” elements from Bruce Brown’s famous 1966 surfing movie The Endless Summer.Learn how Brown protected his Endless Summer brand.Learn exactly how Nike executed its advertising campaign strategy.We’ll discuss which side is likely to prevail in the litigation.

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Hangout Review: Marketing & Advertising – Are You Managing Your Risk?

We’ll help you identify which Hangout Video Replays you need to review to ensure you’re managing your marketing and advertising risk.What are the key Hangout Video replay categories?What are the key Hangout Video replays you should review for each category?PLUS, …

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Blueprint Optin

IS YOUR WEBSITE FTC COMPLIANT?Want To Download Our Website Legal Compliance Blueprint? Yes I Do! Legal | Terms of Use | Privacy Policy

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