Member Only Hangouts

If It’s Funny, It’s Always Puffery, Right? Char-Broil v. Traeger

Learn where to draw the line between acceptable humor (puffery) & false disparagement.

  • What is comparative advertising?
  • What funny statements did Traeger make in video ads about Char-Broil’s grills?
  • What were Char-Broil’s claims re false disparagement?
  • How did NAD rule – puffery or false disparagement?
  • Recommendations for success with funny comparative ads

Here's the Dollar Shave Club Ad Chip discussed.

If It’s Funny, It’s Always Puffery, Right? Shick v. Dollar Shave Club

Learn where to draw the line between acceptable humor (puffery) & false disparagement.

  • What is comparative advertising?
  • What funny statements did Dollar Shave Club make in video ads about Shick’s product?
  • What were Shick’s claims re false disparagement?
  • How did NAD rule – puffery or false disparagement?
  • Recommendations for success with funny comparative ads

Here's the Dollar Shave Club Ad Chip discussed.

FTC Sues Affiliate Marketers Alleging Deceptive Tactics & Earnings Claims for MOBE Coaching & Mentoring Programs

Discover what the FTC is doing, and what you need to know.

• Learn the basic rules for advertisers and influencers regarding endorsements• Learn about the new FTC Guide for Influencers• Learn about why is FTC’s seeking public comments regarding endorsements, and how this may affect you• Learn how to get your free download of the 2 new FTC Guides

Documents

FTC Disclosures 101 For Social Media Influencers

FTC Endorsement Guides-What People Are Asking

FTC Sues Digital Agency & CEO for Deceptive Ads Promoting the Agency’s Own Services

Learn how a Digital Agency (and its CEO) violated FTC regulations that it has a fiduciary duty to apply to its clients.

  • Review: what is the deceptive ad claim definition for advertisers?
  • What are an agency’s fiduciary duties, and why does it matter in this case?
  • What were the agency’s deceptive ad claims that were alleged by the FTC?
  • What were the settlement terms for the agency & its individual CEO?

Court Holds Amazon Liable for Defective 3rd Party Products

Discover what you need to know about this new case and what it may mean to you:

  • Learn Amazon’s business model and how it protects itself with vendor contracts
  • Learn critical, need-to-know information about strict liability
  • Learn how a broken dog collar injured Amazon’s customer resulting in a lawsuit
  • Learn why the 3rd Circuit ruled against Amazon and what it may mean to you, particularly if you operate an online marketplace

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