Member Only Hangouts

Fake Reviews: New Developments Increase Your Liability Exposure

Do you engage in Third-Party Review Sites (or do you plan to engage in one in 2022)?

  • Learn how the FTC’s recent Penalty Notice Letters increase your liability exposure.
  • What are your obligations regarding links from the Review Site to your landing page?
  • What are your obligations regarding monitoring the Review Site?
  • There are 2 downloadable .pdf files with the presentation.
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Recent Developments & Updates Plus Open Q&A

Recent Developments & Updates Plus Open Q&A.

  • FTC Provides Enforcement Policies regarding “Dark Patterns”
  • NAD Rules in Verizon Case regarding 5G Claims (Discussed in Q&A in last Hangout)
  • What Do Clint Eastwood & Carmen Electra Have in Common?
  • Open Q&A: Allyn will entertain questions on any topic

Recent Developments & Updates Plus Open Q&A

Recent Developments & Updates Plus Open Q&A.

  • FTC Sues Marketer over Delivery Promises.
  • TINA & Rohit Chopra Urge FTC to Crack Down on MLMs
  • FTC Doubles Down on “Made in USA” Claims
  • Open Q&A: Allyn will entertain questions on any topic

The FTC Cracks Down on Deceptive Endorsements, Testimonials & Reviews


  • What is the FTC’s new strategy by sending out 700 warning letters?
  • What are the specific deceptive practices that the FTC is now targeting?
  • Recommendations for prior Hangouts replay videos.
  • Recommendations for protection going forward.
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Net Impression for “Up To” Claims

Net Impression for “Up To” Claims.

  • Review: What is “Net Impression” & why is it Important?
  • What are the Net Impression standards for US District Court, NAD & the FTC?
  • Can these different standards be resolved?
  • Recommendation for use of “Up To” Claims
  • Open Q&A: Chip & Allyn will entertain questions on any topic

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