Member Only Hangouts

ChatGPT: Do You Own Your Generated Content?

Learn what the ChatGPT Terms say about ownership of your generated content

  • What is ChatGPT?
  • Recommended Use Strategies
  • Ownership of Your Generated Content
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Advertising Claims and Substantiation

This Hangout will provide new material regarding Ad Claims and Substantiation

  • Review: Ad Claims, Deception, Net Impression & Success Story Testimonials
  • Comparative Claims – “#1”
  • Unqualified, Typicality Claims – Debt Relief Claims (NAD Case)
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Open Q&A Regarding 5 New State Privacy Laws Effective 1-1-23

A review of these documents from the prior hangout

  • California Privacy Rights (CPRA) Act Effective 1-1-23.
  • Virginia Consumer Data Protection Act (VCDPA) Effective 1-1-23.
  • Colorado Privacy Act (CPA) Effective 7-1-23.
  • Utah Consumer Privacy Act (UCPA) Effective 12-31- 23.
  • Connecticut Data Privacy Law (CTDPA) Effective 7-1-23.
  • Plus the two documents included below.
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Five (5) New State Privacy/Data Security Laws – Do They Apply to You?

Learn the new regulations and the immediate action you must take.

  • California Privacy Rights (CPRA) Act Effective 1-1-23.
  • Virginia Consumer Data Protection Act (VCDPA) Effective 1-1-23.
  • Colorado Privacy Act (CPA) Effective 7-1-23.
  • Utah Consumer Privacy Act (UCPA) Effective 12-31- 23.
  • Connecticut Data Privacy Law (CTDPA) Effective 7-1-23.
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Chip will be providing:
 - A 1-page summary of the thresholds for regulation for each of the 5 states.
 - A checklist and summary of California CPRA.
 - An updated Privacy Policy for California CPRA (No 3rd party cookies & no retargeted ads).

Puffery Update: Where is the Line Between Puffery and an Ad Claim?

  • Review: What is puffery, and why is it important to you?
  • 4 Categories of Puffery:
    1) Puffery as Exaggeration
    2) Puffery as Opinion
    3) Puffery from Images
    4) Context may Transform Puffery to an Ad Claim
  • Open Q&A: Chip & Allyn will entertain questions on any topic

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