Member Only Coaching

Marketing & Advertising Enforcement: What to Expect in 2024 From the FTC & NAD

This Hangout will provide new material regarding Ad Claims and Substantiation

  • New FTC Commissioners: Will they Affect the Direction of the FTC in 2024?
  • Update on Status of Pending FTC Rules for 2024
  • FTC and NAD Marketing & Advertising Enforcement Priorities for 2024
  • Open Q&A: Chip & Allyn will entertain questions on any topic

February Q & A

  • 1. The New York Times Sues OpenAI and Microsoft for Copyright Infringement 12-27-23
  • 2. Proposed AI Foundation Model Transparency Act 1-8-24
  • 3. FTC Press Release - FTC Operation Stop Scam Calls 7-18-23
  • 4. FCC Press Release - Closure of ROBOCALL Loophole 12-13-23
  • Open Q&A: Chip & Allyn will entertain questions on any topic

AI Update: What to Expect in 2024?

  • AI Disruption will Accelerate as Generative AI is Integrated Into More Products/Services
  • New AI Legislation: United States and Abroad
  • Impact on Ownership: Copyrights and Patents
  • Impact on Privacy and Data Security
  • Impact on New Marketer Documents
  • Open Q&A: Chip & Allyn will entertain questions on any topic

Four Steps (and Documents) In a Typical FTC Enforcement Action

  • Warning Letter
  • Civil Investigative Demand
  • Stipulated Settlement offer
  • Notice to Customers Regarding Settlement
  • Open Q&A: Chip & Allyn will entertain questions on any topic

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