YouTube’s new profiles for children have privacy experts very concerned

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YouTube’s new profiles for children have privacy experts very concerned

By Kari Paul

Children’s video streaming may have just gotten more invasive.

YouTube is now allowing parents to make profiles for their children that personalize content based on a child’s age and interests. To create an account, you are required to put the birth date and name of your child. This allows families with multiple children to keep separate accounts that allow for more age-specific recommendations from Google and is tailored to children under the age of 13.

Privacy experts aren’t convinced your child should have his/her own profile at such a young age. “It is very concerning,” said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood. “Google seems to be setting up consumer profiles for children that may be going into its vast profiling machinery used for advertising.”

Read full article and learn more about Privacy Policy here.

A Google spokeswoman told MarketWatch that YouTube Kids does not use children’s data for the personalization of paid ads. “When a parent sets up a profile for their child, the only information collected is the name and birthday,” she said. “That input is then used to customize the experience.” She added, “Older kids will receive more text and more videos on the home screen.”

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