{"id":7703,"date":"2019-08-26T02:28:41","date_gmt":"2019-08-26T02:28:41","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=7703"},"modified":"2019-08-26T02:35:01","modified_gmt":"2019-08-26T02:35:01","slug":"game-changing-book-reveals-new-out-of-the-box-client-getting-strategy-youve-never-thought-of","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/game-changing-book-reveals-new-out-of-the-box-client-getting-strategy-youve-never-thought-of\/","title":{"rendered":"Game-Changing Book Reveals:  New, Out-of-the-Box Client-Getting Strategy  You\u2019ve Never Thought Of\u2026"},"content":{"rendered":"\n<p>From the Desk of Chip Cooper, Esq.<br>Amelia Island, FL<br><br>Dear Service Provider Marketer,<br><br>If you\u2019d like to get better, higher-paying customers, this is the most important letter you\u2019ll read today.<\/p>\n\n\n\n<p>There\u2019s a new paradigm for getting new customers. The strategy is so new and out-of-the-box, you\u2019ve never thought of it.<\/p>\n\n\n\n<p><strong>Here\u2019s What You\u2019ll Get<\/strong><\/p>\n\n\n\n<p>This is the break-through, game-changing approach to getting new customers you\u2019ve been looking for.<\/p>\n\n\n\n<p>You\u2019ve always known the bedrock marketing principle: above all else, develop&nbsp;<strong><em>\u201cknow, like & trust\u201d<\/em><\/strong>&nbsp;with customers and prospects.<\/p>\n\n\n\n<p>You may not know it yet, but your old tried and true methods of developing \u201cknow, like and trust\u201d have changed.<\/p>\n\n\n\n<p>You\u2019ll learn why your customers and prospects now hold online businesses to&nbsp;new and higher standards&nbsp;for developing&nbsp;<strong><em>trust<\/em><\/strong>&nbsp;than ever before. [Hint: remember the Cambridge Analytica scandal that rocked Facebook in 20017 and all the publicity surrounding the international ramifications of the EU GDPR regulations in 2018?]&nbsp;<\/p>\n\n\n\n<p>You\u2019ll learn why 39% of your customers and prospects now look for a privacy seal before deciding whether to trust.<\/p>\n\n\n\n<p>But there\u2019s more to it than simply having a privacy shield.<\/p>\n\n\n\n<p>You\u2019ll learn the secrets of how to upgrade your brand in a way that will resonate positively to your customers\u2019 and prospects\u2019 new expectations\u2026 a new approach that will change the paradigm in your favor for&nbsp;<strong><em>attracting and retaining the better, higher-paying customers you need to elevate your business to new heights.<\/em><\/strong>&nbsp;<br><br>You\u2019ll finally be able to build a real \u201ctrust\u201d relationship with prospects and customers that\u2019ll differentiate you from your competitors.<\/p>\n\n\n\n<p>Imagine your financial success and career satisfaction reaching levels you\u2019ve only dreamed about.<br><br>Your customers will treat you with greater respect. You\u2019ll have the confidence that they&nbsp;know you, like you, and trust you. They\u2019ll really appreciate how you operate your business. And they\u2019ll let you know it.&nbsp;<br><br>I\u2019ll explain exactly&nbsp;<strong>what to do, how to do it, and why<\/strong>.<br><br>Plus, it\u2019s a&nbsp;<strong><em>quick, easy&nbsp;<\/em><\/strong>read\u2026 just 89 pages, with checklists, diagrams, and images that communicate clearly. You can finish it in half a day.<br><br><strong><em>Here\u2019s just a fraction of what\u2019s inside and what it might mean for your service business, and career.<\/em><\/strong><\/p>\n\n\n\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.ftcguardian.com\/wp-content\/uploads\/2019\/07\/Service-provider-ebook.jpg\" alt=\"\" class=\"wp-image-4456\" style=\"max-width:400px;margin:0 auto\" \/><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Best News Ever:<\/strong>&nbsp;Your competitors won\u2019t know it, but they\u2019ll be practically driving new business to you as you read this. &nbsp;<br><br>Why?<br><br>Because they\u2019re still making the same old mistakes. Focusing only on extracting pain points and forcing prospects through a funnel will only get you so far.<br><br>You\u2019ll be competing with them on a whole new level. They won\u2019t even understand how to compete with you effectively.<\/li><li>I\u2019ll explain exactly what it means \u2013 from the point of view of your customers and prospects \u2013 to know, like, and trust you\u2026<strong>&nbsp;beginning on page 2.<\/strong><\/li><li>It\u2019s essential that you have a clear understanding of the critical difference between&nbsp;marketing&nbsp;and&nbsp;branding.&nbsp;<strong>Checklists on page 6<\/strong>.<\/li><li>\u200bI\u2019ll share answers to one of the&nbsp;<strong>great questions beginning on page 8<\/strong>:&nbsp;Does your website and business pass the&nbsp;<strong>new eyeball test?<\/strong>&nbsp;You\u2019ll learn how to answer, \u201cYes\u201d. This is so important because you\u2019ll be addressing the&nbsp;<strong>new concerns and worries<\/strong>&nbsp;your customers and prospects have.<\/li><li><strong>3 true case studies<\/strong>&nbsp;beginning on&nbsp;<strong>page 30<\/strong>&nbsp;explain exactly&nbsp;<strong>how to avoid the critical pitfalls<\/strong>&nbsp;that sabotaged other service businesses.<\/li><li>How about a&nbsp;<strong>blueprint for success<\/strong>? I\u2019ll walk you through a&nbsp;<strong>present-day, incredibly successful case study<\/strong>&nbsp;and reveal&nbsp;<strong>exactly how this is done, why it works, and the exact steps&nbsp;<\/strong>you can take to&nbsp;<strong>alter the course of your business<\/strong>. (<strong>Page 75<\/strong>).<\/li><\/ul>\n\n\n\n<p><strong>It\u2019s Not the Typical \u201cMarketing\u201d Hype<\/strong><\/p>\n\n\n\n<p><br>Forget the typical \u201cmarketing\u201d hype you\u2019ve heard so many times before (and you\u2019re sick of). This new approach&nbsp;<strong><em>cracks the code<\/em><\/strong>&nbsp;for attracting and retaining the better, higher-paying customers&nbsp;<strong><em>you want<\/em><\/strong>.<br><br><strong>No more worries about chasing the next \u201cshiny object\u201d.<\/strong>&nbsp;This frustrating practice will be in your rear-view mirror\u2026 for good.<\/p>\n\n\n\n<p><strong>Your Next Steps<\/strong><\/p>\n\n\n\n<p>Look, I\u2019ll give you the book totally&nbsp;<strong>FREE<\/strong>, just do me a favor and cover the printing and shipping, that\u2019s all I ask.<br><br>Why only $7.97?<br><br>It\u2019s simple, that\u2019s my cost to print and deliver it to you in physical form. I believe it\u2019s so important for you to have this information that I want to make it available to you at my cost.<br><br>But I want you to have access to it right now. When you place your order today, you\u2019ll get a link in your email receipt so you can download it in PDF format and&nbsp;<strong>get it immediately<\/strong>.<br><br>So, the total \u201ccost\u201d of the book is just $7.97, that\u2019s for the shipping and handling, and I\u2019ll also make sure you get a link to the PDF download, so you don\u2019t have to wait to start digging in.<br><br>Expect maybe 2 weeks for delivery of the physical book, at the most.<\/p>\n\n\n\n<p><strong>It\u2019s Important to Act Now<\/strong><\/p>\n\n\n\n<p>And let me tell you why&#8230;<br><br>People are coming out of the woodwork these days&#8230; Everyone's claiming to be a \u201cdigital marketing master\u201d and offering the next \u201cshiny object\u201d, and quiet honestly, most of them are crap.&nbsp;<br><br>Trust me when I tell you&#8230; You don't want to chase prospects with the next \u201cshiny object\u201d. You want to be able to swing for the fence and get the BEST highest paying customers. Right?<br><br>So you definitely want to avoid being a late adopter. When you act now, you\u2019ll get the jump on your competition.<br><br>Long before your competitors even get a clue about why you\u2019re so successful, and landing better customers, you\u2019ll be well on your way to building your highly regarded information product business and career.<\/p>\n\n\n\n<p><strong>Guarantee<\/strong><\/p>\n\n\n\n<p>We know you\u2019ll profit from the book. However, if you don\u2019t, you can just keep it. Email the address on your receipt, and we\u2019ll refund your $7.97.<\/p>\n\n\n\n<p>No questions asked.<\/p>\n\n\n\n<p><strong>This Really is an Amazing Offer<\/strong><\/p>\n\n\n\n<p><strong>\u200bClaim Your Copy Now<\/strong><\/p>\n\n\n\n<p align=\"center\"><a href=\"https:\/\/www.ftcguardian.com\/book\/service\/\" style=\"background:#004888;color:#fff;font-size:18px;padding:20px 50px;display:inline-block;text-decoration:none\">Send Me The Book<\/a><\/p>\n\n\n\n<p>Thanks for reading this letter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ftcguardian.com\/cert\/wp-content\/uploads\/2019\/02\/chip_sig.png\" alt=\"\" class=\"wp-image-420\"\/><\/figure>\n\n\n\n<p>Chip Cooper, Esq.<\/p>\n\n\n\n<p><strong>P.S.<\/strong>&nbsp;This is the summary:<\/p>\n\n\n\n<p>I\u2019m giving you an 89-page book that explains a new, game-changing way for you to\u00a0<strong>attract and retain better, higher-paying customers<\/strong>. I explain exactly\u00a0<strong>what to do, how to do it, and why<\/strong>. Your competitors won\u2019t know how to compete with you.<br><br><strong>No more worries about chasing the next \u201cshiny object\u201d.<\/strong>\u00a0This frustrating practice will be in your rear-view mirror\u2026 for good.<br><br><strong><em>All you pay is $7.97,<\/em><\/strong>\u00a0which is just for the shipping and handling, and you\u2019ll also\u00a0<strong>get it instantly<\/strong>\u00a0by PDF download so you can read it while we\u2019re shipping the physical copy to you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/go.ftcguardian.com\/bw4uoy\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Here\u2019s How To Make Sure You,&nbsp;Your Business and Website Are FTC & GDPR Compliant<\/h2>\n\n\n\n<p>By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n\n\n\n<p>Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n\n\n\n<p>FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC & GDPR compliant and fully protected.&nbsp;<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noreferrer noopener\">And right now, we are offering free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission and the new GDPR guidelines.<\/a><\/p>\n\n\n\n<p>Free Compliance Workshop:&nbsp;<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Join Chip Cooper, Esq., the #1 FTC Compliance & GDPR trainer in the World, for a one-of-kind, completely free online compliance workshop.<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n\n\n\n<p>Here are some of the things you\u2019ll discover in the training:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Real-Life Examples of People Who Didn\u2019t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too<\/li><li>The 3 Enormous Powers The FTC Has That Can Change Your Life \u2013 And Your Family\u2019s Life \u2013 Forever!<\/li><li>How to Avoid FTC Claims When Collecting Leads With Optin Forms<\/li><li>3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You\u2019re In The FTC&nbsp;Crosshairs.<\/li><li>And Much More\u2026<\/li><\/ul>\n\n\n\n<p><strong>Remember: legal protection is a massively important part of your business, and it\u2019s one you cannot afford to ignore any longer.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noreferrer noopener\">Go here to register for our next FREE training and make your business is FTC compliant today!<\/a><\/p>\n\n\n\n<p><strong>Disclaimer: &nbsp;This article is provided for informational purposes only. It\u2019s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the Desk of Chip Cooper, Esq.Amelia Island, FL Dear Service Provider Marketer, If you\u2019d like to get better, higher-paying customers, this is the most important letter you\u2019ll read today. There\u2019s a new paradigm for getting new customers. The strategy &hellip;  <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_analytify_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7703","post","type-post","status-publish","format-standard","hentry","category-ftc-compliance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/comments?post=7703"}],"version-history":[{"count":6,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7703\/revisions"}],"predecessor-version":[{"id":7716,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7703\/revisions\/7716"}],"wp:attachment":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/media?parent=7703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/categories?post=7703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/tags?post=7703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}