We all know how powerful a testimonial can be. It can make people want to instantly sign up for your products and services.<\/b><\/p>\n
There\u2019s nothing like \u201csocial proof\u201d to improve your \u201cKnow-Like-Trust\u201d factor. The higher your KLT, the more successful you\u2019ll likely be.<\/span><\/p>\n That\u2019s easy.<\/span><\/p>\n The Truth. <\/span><\/i><\/p>\n That\u2019s it.<\/span><\/p>\n If it\u2019s <\/span>The Truth<\/span> then it will naturally be a powerful testament to what you can do for your clients and customers.<\/span><\/p>\n A powerful (truth-<\/span>full<\/span><\/i>) testimonial overcomes skepticism and makes it easy, even for diehard skeptics, to push the \u201cBuy Now\u201d button.<\/span><\/p>\n Here are the elements of a powerful testimonial:<\/span><\/p>\n Testimonials don\u2019t have to necessarily be written word. They can be also be videotaped or voice recorded. Just make sure you have permission to use them (see below).<\/span><\/p>\n Be absolutely certain you have permission to use the testimonial as well as the person\u2019s personally identifiable information, including (especially) their photo. Don\u2019t open yourself up to a lawsuit for a breach of their right to privacy. It can be as simple as keeping the email in which they consented as proof.<\/span><\/p>\n If someone says no to allowing their name to be published, find someone else. First-name only testimonials always look suspect, even if they\u2019re real.<\/span><\/p>\n The <\/span>Federal Trade Commission<\/span><\/i> (FTC) regulates advertising in the US and I swear it can smell a rat false advertising a mile away.<\/span><\/p>\n The FTC has made it illegal to issue false claims.<\/span><\/p>\n That means <\/span>it\u2019s illegal to use testimonials that can\u2019t be backed up with clear proof.<\/span> In the case of the weight loss industry, for example, the law is pretty clear: you\u2019d better have scientific evidence to back claims that are not typical of what \u201cthe average person\u201d would experience or make a clear statement that <\/span>results are not typical<\/span><\/i>.<\/span><\/p>\n AND GET THIS:<\/span><\/p>\n The FTC can hold both you AND the person who wrote the testimonial responsible for deceptive marketing practices.<\/span><\/p>\n Yup\u2026 deceptive practices are a big no-no. As in, ugly-one-piece-orange-jumpsuit kind of no-no.<\/span><\/p>\n Legally yours,<\/span><\/p>\n Lin E<\/span><\/p>\n By Lin Eleoff<\/span><\/p>\n http:\/\/www.lineleoff.com\/are-your-testimonials-legal\/<\/span><\/a><\/p>\n By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/span><\/p>\n Smart business owners around the world are doing it with the help of <\/span>FTC Guardian<\/span>.<\/span><\/p>\n FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n![](\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\"\/)
<\/a><\/p>\nSo\u2026 what makes a testimonial <\/b>powerful<\/b>?<\/b><\/h4>\n
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And finally\u2026 keep it legal.<\/b><\/h4>\n
Here\u2019s How To Make Sure You,<\/span>
\n<\/span>Your Business & Website Is FTC Compliant<\/span><\/span><\/h2>\n