{"id":7137,"date":"2019-03-01T04:36:56","date_gmt":"2019-03-01T04:36:56","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=7137"},"modified":"2019-03-01T04:36:56","modified_gmt":"2019-03-01T04:36:56","slug":"the-ftc-is-challenging-fake-amazon-reviews","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/the-ftc-is-challenging-fake-amazon-reviews\/","title":{"rendered":"The FTC is challenging fake Amazon reviews"},"content":{"rendered":"<section class=\"post-headline-wrapper\">\n<h1 class=\"post-headline \">The FTC is challenging fake Amazon reviews<\/h1>\n<p>By <a href=\"https:\/\/www.businessinsider.com\/ftc-challenges-fake-amazon-reviews-2019-2\">Daniel Keyes<\/a><\/p>\n<p>The FTC targeted Cure Encapsulations, Inc. which sells a weight-loss supplement that is incorrectly associated with weight loss and poses medical risks,\u00a0according to\u00a0The Verge and its owner for their actions on Amazon's marketplace.<\/p>\n<p><a class=\"popup_SDLM\" data-toggle=\"modal\" data-target=\"#popup_SDLM_modal\" href=\"#\"><img decoding=\"async\" src=\"\/images\/button_banner-SDLM.png\" alt=\"\" \/><\/a><\/p>\n<p>The company allegedly paid Amazonverifiedreviews.com to post fake reviews of its product to ensure it had a 4.3 out of a 5-star rating on Amazon.\u00a0The paid 5-star reviews made &#8220;false and unsubstantiated claims&#8221; and were from fabricated consumers, drawing the ire of the FTC.<\/p>\n<p>The FTC's\u00a0complaint\u00a0was filed on February 19 and a settlement has been reached that requires Cure Encapsulations to only make claims about products with suitable evidence.<\/p>\n<p>Read the <a href=\"https:\/\/www.businessinsider.com\/ftc-challenges-fake-amazon-reviews-2019-2\">full article here<\/a>.<\/p>\n<p><a href=\"http:\/\/go.ftcguardian.com\/bw4uoy\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\" \/><\/a><\/p>\n<h2>Here\u2019s How To Make Sure You,\u00a0Your Business and Website Are FTC & GDPR Compliant<\/h2>\n<p>By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n<p>Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n<p>FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC & GDPR compliant and fully protected.\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission and the new GDPR guidelines.<\/a><\/p>\n<p>Free Compliance Workshop:\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener\"><strong>Join Chip Cooper, Esq., the #1 FTC Compliance & GDPR trainer in the World, for a one-of-kind, completely free online compliance workshop.<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener\"><strong>Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n<p>Here are some of the things you\u2019ll discover on the training:<\/p>\n<ul>\n<li>Real-Life Examples of People Who Didn\u2019t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too<\/li>\n<\/ul>\n<ul>\n<li>The 3 Enormous Powers The FTC Has That Can Change Your Life \u2013 And Your Family\u2019s Life \u2013 Forever!<\/li>\n<\/ul>\n<ul>\n<li>How to Avoid FTC Claims When Collecting Leads With Optin Forms<\/li>\n<\/ul>\n<ul>\n<li>3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You\u2019re In The FTC\u00a0Crosshairs.<\/li>\n<\/ul>\n<ul>\n<li>And Much More\u2026<\/li>\n<\/ul>\n<p><b>Remember: legal protection is a massively important part of your business, and it\u2019s one you cannot afford to ignore any longer.<\/b><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">Go here to register for our next FREE training and make your business is FTC compliant today!<\/a><\/p>\n<p><b>Disclaimer: \u00a0This article is provided for informational purposes only. It\u2019s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.<\/b><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The FTC is challenging fake Amazon reviews By Daniel Keyes The FTC targeted Cure Encapsulations, Inc. which sells a weight-loss supplement that is incorrectly associated with weight loss and poses medical risks,\u00a0according to\u00a0The Verge and its owner for their actions &hellip;  <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_analytify_skip_tracking":false,"footnotes":""},"categories":[19,12],"tags":[54,21,28,31,36,15],"class_list":["post-7137","post","type-post","status-publish","format-standard","hentry","category-deceptive-advertising","category-ftc-compliance","tag-compliance-ftc","tag-deceptive-advertising","tag-federal-trade-commission","tag-ftc","tag-ftc-claims","tag-ftc-compliance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/comments?post=7137"}],"version-history":[{"count":4,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7137\/revisions"}],"predecessor-version":[{"id":7147,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7137\/revisions\/7147"}],"wp:attachment":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/media?parent=7137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/categories?post=7137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/tags?post=7137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}