{"id":7080,"date":"2019-02-13T20:52:57","date_gmt":"2019-02-13T20:52:57","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=7080"},"modified":"2019-02-15T00:43:49","modified_gmt":"2019-02-15T00:43:49","slug":"sprint-sues-att-over-the-companys-use-of-5g-e-claims-false-advertising","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/sprint-sues-att-over-the-companys-use-of-5g-e-claims-false-advertising\/","title":{"rendered":"Sprint sues AT&#038;T over the company&#8217;s use of &#8216;5G E&#8217; claims false advertising"},"content":{"rendered":"<h1 class=\"asset-headline speakable-headline\">Sprint sues AT&T over the company's use of &#8216;5G E' claims false advertising<\/h1>\n<p>By\u00a0<a href=\"https:\/\/www.usatoday.com\/story\/tech\/2019\/02\/08\/sprint-sues-att-over-5-ge-claiming-false-advertising\/2810609002\/\">Eli Blumenthal<\/a><\/p>\n<p class=\"sub-head\">AT&T's calling its latest 4G LTE network &#8220;5G E&#8221; isn't just drawing the ire of tech media and fans. It's now drawing fire from Sprint in the form of a lawsuit.<\/p>\n<p><a class=\"popup_BIG_DATA\" data-toggle=\"modal\" data-target=\"#popup_BIG_DATA_modal\" href=\"#\"><img decoding=\"async\" src=\"\/images\/button_banner-Big_Data_Report.png\" alt=\"\" \/><\/a><\/p>\n<p class=\"speakable-p-2 p-text\">In a lawsuit filed in New York's Southern District, Sprint says it is taking the action as a result of &#8220;AT&T\u2019s false advertising and deceptive acts&#8221; around 5G E.<\/p>\n<p class=\"p-text\">Since late last year, AT&T has been touting its upgraded 4G LTE network as 5G E in TV ads, ramping up the running of the spots in 2019.<\/p>\n<p>In a statement provided to USA TODAY, Sprint says that &#8220;AT&T is deliberately deceiving\u00a0consumers into believing that their existing 4G LTE network operates on a coveted and highly anticipated 5G network.&#8221;<\/p>\n<p>Read the <a href=\"https:\/\/www.usatoday.com\/story\/tech\/2019\/02\/08\/sprint-sues-att-over-5-ge-claiming-false-advertising\/2810609002\/\">full article here<\/a>.<\/p>\n<p><a href=\"http:\/\/go.ftcguardian.com\/bw4uoy\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\" \/><\/a><\/p>\n<h2>Here\u2019s How To Make Sure You,\u00a0Your Business and Website Are FTC & GDPR Compliant<\/h2>\n<p>By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n<p>Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n<p>FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC & GDPR compliant and fully protected.\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission and the new GDPR guidelines.<\/a><\/p>\n<p>Free Compliance Workshop:\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener\"><strong>Join Chip Cooper, Esq., the #1 FTC Compliance & GDPR trainer in the World, for a one-of-kind, completely free online compliance workshop.<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener\"><strong>Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n<p>Here are some of the things you\u2019ll discover on the training:<\/p>\n<ul>\n<li>Real-Life Examples of People Who Didn\u2019t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too<\/li>\n<\/ul>\n<ul>\n<li>The 3 Enormous Powers The FTC Has That Can Change Your Life \u2013 And Your Family\u2019s Life \u2013 Forever!<\/li>\n<\/ul>\n<ul>\n<li>How to Avoid FTC Claims When Collecting Leads With Optin Forms<\/li>\n<\/ul>\n<ul>\n<li>3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You\u2019re In The FTC\u00a0Crosshairs.<\/li>\n<\/ul>\n<ul>\n<li>And Much More\u2026<\/li>\n<\/ul>\n<p><b>Remember: legal protection is a massively important part of your business, and it\u2019s one you cannot afford to ignore any longer.<\/b><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">Go here to register for our next FREE training and make your business is FTC compliant today!<\/a><\/p>\n<p><b>Disclaimer: \u00a0This article is provided for informational purposes only. It\u2019s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprint sues AT&#038;T over the company&#8217;s use of &#8216;5G E&#8217; claims false advertising By\u00a0Eli Blumenthal AT&#038;T&#8217;s calling its latest 4G LTE network &#8220;5G E&#8221; isn&#8217;t just drawing the ire of tech media and fans. It&#8217;s now drawing fire from Sprint &hellip;  <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_analytify_skip_tracking":false,"footnotes":""},"categories":[19,13,29],"tags":[54,21,28,31,15,51,56,30],"class_list":["post-7080","post","type-post","status-publish","format-standard","hentry","category-deceptive-advertising","category-ftc-online-advertising","category-truth-in-advertising","tag-compliance-ftc","tag-deceptive-advertising","tag-federal-trade-commission","tag-ftc","tag-ftc-compliance","tag-online-advertising","tag-technology","tag-truth-in-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/comments?post=7080"}],"version-history":[{"count":3,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7080\/revisions"}],"predecessor-version":[{"id":7103,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/7080\/revisions\/7103"}],"wp:attachment":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/media?parent=7080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/categories?post=7080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/tags?post=7080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}