“It's the water.”<\/p>\n
The simple slogan, heavily utilized by Pabst Blue Ribbon for its Olympia beer, suggests the ingredient's important effect on the overall taste of the lager.<\/p>\n
But if you ask Brendan Peacock, a Sacramento man with ostensibly high standards when it comes to brewery transparency, the slogan is rather deceptive \u2014 to the point that it's illegal.<\/p>\n In the lawsuit, Peacock says he bought the beer at a Grocery Outlet store location in Rancho Cordova almost a year ago, after being “deceived” by the advertising. Self-identifying as a “beer, and craft beer consumer,” he was moved to action after deciding “it is unclear where the water is actually from.”<\/p>\n Read full article and learn more about Deceptive Advertising here<\/a>.<\/p>\n By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected.\u00a0And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n![\"\"](\"\/images\/button_banner-SDLM.png\")
<\/a><\/p>\n![](\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\")
<\/a><\/p>\nHere\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n