{"id":6154,"date":"2018-03-11T17:12:45","date_gmt":"2018-03-11T17:12:45","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=6154"},"modified":"2018-03-11T17:13:47","modified_gmt":"2018-03-11T17:13:47","slug":"4-deceptive-mobile-ad-tricks-and-what-marketers-can-learn-from-them","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/4-deceptive-mobile-ad-tricks-and-what-marketers-can-learn-from-them\/","title":{"rendered":"4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them"},"content":{"rendered":"

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them<\/h1>\n
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By\u00a0Lauren Johnson<\/a><\/p>\n<\/div>\n<\/div>\n

Despite the explosion in mobile advertising (eMarketer\u00a0<\/span>pegs mobile<\/span>\u00a0to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize people to click.<\/span><\/p>\n

\"\"<\/a>Dozens\u00a0of\u00a0subreddits\u00a0are dedicated to uncovering such stealthy-yet-spammy tactics. A few weeks ago, a screenshot of a mobile banner ad for Chatmost, a competitor to Craigslist, started\u00a0spreading on Twitter\u00a0and Reddit because the creative included a small speck that looked like a piece of dirt, encouraging users to swipe their screen as a way to drive clicks.<\/p>\n

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Chatmost is far from the only brand running sneaky mobile ads. Adweek dug through Reddit to pick four mobile ads before asking BBDO New York creative director Tom Markham to analyze the copy and design to determine if they would, in fact, trick him to click on an ad.<\/p>\n

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Read full article and learn the 4 Deceptive Mobile Ad Tricks here<\/a>.\"\"<\/p>\n<\/div>\n

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