{"id":6048,"date":"2018-02-04T00:27:24","date_gmt":"2018-02-04T00:27:24","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=6048"},"modified":"2018-02-04T00:32:27","modified_gmt":"2018-02-04T00:32:27","slug":"a-watchdog-group-says-gillettes-boston-made-ad-campaign-is-deceptive","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/a-watchdog-group-says-gillettes-boston-made-ad-campaign-is-deceptive\/","title":{"rendered":"A watchdog group says Gillette\u2019s \u201cBoston made\u201d ad campaign is deceptive"},"content":{"rendered":"

A watchdog group says Gillette\u2019s \u201cBoston made\u201d ad campaign is deceptive<\/h1>\n

By\u00a0Cale Guthrie Weissman<\/a><\/p>\n

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Truthinadvertising.org (TINA.org) has big problems with a recent Gillette national ad campaign. The company, in both commercials and on social media posts, highlighted its Boston headquarters, alluding to the fact that its products are made there.\u00a0The problem is, Gillette\u2019s products are not predominately made in the United States,\u00a0according to TINA.org,and that means the company may be deceptively advertising. The activist group says it contacted Gillette about the campaign, and the company reportedly took down many of its social media posts. It did not, however, pull its TV commercials.<\/p>\n

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Unless Gillette acts quickly, the FTC will now have to decide whether the commercials imply that Gillette is making a \u201cMade in the U.S.\u201d claim. Though the commercials still up don\u2019t say it, the videos focuses on its employees in its Boston headquarters, which TINA.org believes can be read as making an \u201cAmerica made\u201d assertion. The watchdog group says Gillette pledged to change the copy of the commercials, but this has yet to happen.<\/p>\n

Fast Company<\/em>\u00a0reached out to Gillette to comment. I\u2019ll update this post if I hear back. You can read TINA.org\u2019s post about\u00a0the complaint here.<\/p>\n

Read full article and learn more about Deceptive Advertising here<\/a>.<\/p>\n<\/div>\n

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