{"id":5987,"date":"2018-01-27T19:38:21","date_gmt":"2018-01-27T19:38:21","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5987"},"modified":"2018-01-27T19:38:21","modified_gmt":"2018-01-27T19:38:21","slug":"marketers-barred-from-making-deceptive-claims-about-products-ability-to-mitigate-side-effects-of-cancer-treatment","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/marketers-barred-from-making-deceptive-claims-about-products-ability-to-mitigate-side-effects-of-cancer-treatment\/","title":{"rendered":"Marketers Barred from Making Deceptive Claims about Products Ability to Mitigate Side Effects of Cancer Treatment"},"content":{"rendered":"

Marketers Barred from Making Deceptive Claims about Products Ability to Mitigate Side Effects of Cancer Treatment<\/h2>\n

By\u00a0IVN<\/a><\/p>\n

CellMark Biopharma, LLC and its CEO have agreed to settle Federal Trade Commission charges that they made false or unsupported claims regarding two health products they marketed as effective treatments for cancer patients\u2019 malnutrition and \u201cchemo fog,\u201d or treatment-related cognitive dysfunction.<\/p>\n

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According to the Commission\u2019s complaint, CellMark and its CEO, Derek E. Vest, violated the FTC Act by deceptively advertising two products for cancer patients: CellAssure, to treat cancer-related malnutrition, and Cognify, to treat \u201cchemo fog.\u201d A one-month supply of CellAssure sold for $248 and a one-month supply of Cognify sold for $79.<\/p>\n

The FTC alleges that the defendants advertised the two products with a range of deceptive and unsupported health benefits for cancer patients. For example, the defendants described CellAssure as a medical breakthrough solution that \u201cspecifically addresses the malnutrition suffered by over 80% of all cancer patients\u201d and claimed that CellAssure treats cancer with its \u201canti-cancer and anti-tumor properties.\u201d<\/p>\n

Read full article and learn more about Deceptive Advertising here<\/a>.<\/p>\n

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