{"id":5981,"date":"2018-01-20T21:25:05","date_gmt":"2018-01-20T21:25:05","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5981"},"modified":"2018-01-20T21:25:05","modified_gmt":"2018-01-20T21:25:05","slug":"why-data-privacy-matters-even-more-in-an-iot-world","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/why-data-privacy-matters-even-more-in-an-iot-world\/","title":{"rendered":"Why Data Privacy Matters Even More in an IoT World"},"content":{"rendered":"

Why Data Privacy Matters Even More in an IoT World<\/h1>\n
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By Juliet Childers<\/a><\/p>\n<\/div>\n<\/div>\n

Privacy is paramount, but as we further approach an\u00a0IoT\u00a0future, the lines of privacy and integration are blurring.<\/p>\n

Despite their page on\u00a0data\u00a0protection,\u00a0Google\u00a0repeatedly comes under fire every year for privacy breaches. Most recently, the issue involved emails and information housed in various\u00a0Google Drive\u00a0apps.<\/p>\n

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Is loss of privacy and control the price we pay for interconnectivity?<\/p>\n

The Devil is in the Terms of Service Details<\/p>\n

When accessing a new app or service,\u00a0most\u00a0of us just click and go when we come to the \u201cTerms of Service\u201d section. Many tech users are familiar with the basics of ToS agreements, so we figure most are standard. As the old adage goes, \u201cThe devil is in the details.\u201d<\/p>\n

With Google specifically, their ToS allows for many activities some would consider breaches of privacy. In\u00a02014, Google claimed that it had a right to even sensitive data if it flows on an open network. But that\u2019s not all.<\/p>\n

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Things like scanning\u00a0emails\u00a0to personalize the ads you receive which, to be fair, they did stop doing this summer. Now scrapped\u00a0AI\u00a0plans presented major privacy concerns, too. Google can track online spending activities, as well as\u00a0real-world\u00a0purchases. Most recently, Google mistakenly\u00a0locked out\u00a0Google Docs\u00a0users for supposedly \u201cviolating ToS\u201d.<\/p>\n

Read full article and learn more about Terms of Service and IoT here<\/a>.<\/p>\n

Here\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n

Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n

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Free Compliance Workshop:\u00a0Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n

Here are some of the things you\u2019ll discover on the training:<\/p>\n