{"id":5844,"date":"2017-12-16T15:44:53","date_gmt":"2017-12-16T15:44:53","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5844"},"modified":"2017-12-16T15:44:53","modified_gmt":"2017-12-16T15:44:53","slug":"rosca-enforcement-ahead-ftc-settles-with-adoreme-for-1-38-million","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/rosca-enforcement-ahead-ftc-settles-with-adoreme-for-1-38-million\/","title":{"rendered":"ROSCA Enforcement Ahead: FTC Settles with AdoreMe for $1.38 Million"},"content":{"rendered":"

ROSCA Enforcement Ahead: FTC Settles with AdoreMe for $1.38 Million<\/h1>\n

By\u00a0Lauren B. Aronson<\/a>\u00a0<\/span><\/p>\n

Subscription services for everything from food delivery to beauty products to exercise gear have grown exponentially in the past five years. Such services require consumers to enroll in a program to purchase goods on a consistent basis. They typically automatically renew, often on a monthly basis, and require customers wishing to cancel to take affirmative steps to avoid being charged. Marketers know that consumers often fail to take steps to cancel timely, which only benefits the marketers\u2019 bottom lines.<\/p>\n

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With the explosion of subscription business models, consumer complaints have skyrocketed as well, with consumers complaining that the terms of the negative option offer \u2013 an offer that interprets a consumer\u2019s failure to take an affirmative action as an agreement to be charged \u2013 were not clearly explained. For example, consumers have complained that were not told they would be charged each month, were not adequately reminded of how to \u201cskip\u201d being charged each month, that prepaid credits expire without notice, and that it can be difficult to cancel. Thus, subscription businesses have faced increasing regulatory scrutiny and all advertisers that offer products or services that automatically renew should pay close attention.<\/p>\n

Read full article and learn more about ROSCA here<\/a>.<\/p>\n

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Here\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n

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Here are some of the things you\u2019ll discover on the training:<\/p>\n