{"id":5814,"date":"2017-12-25T10:39:29","date_gmt":"2017-12-25T10:39:29","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5814"},"modified":"2017-12-25T15:38:44","modified_gmt":"2017-12-25T15:38:44","slug":"native-advertising-grows-up-fast-shedding-its-rogue-image","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/native-advertising-grows-up-fast-shedding-its-rogue-image\/","title":{"rendered":"Native advertising grows up fast, shedding its rogue image"},"content":{"rendered":"<h1>Native advertising grows up fast, shedding its rogue image<\/h1>\n<footer class=\"article__footer\">\n<p class=\"byline\"><span class=\"byline__author\">By <a href=\"https:\/\/www.poynter.org\/news\/native-advertising-grows-fast-shedding-its-rogue-image\">Rick Edmonds<\/a><\/span><\/p>\n<\/footer>\n<div class=\"article__metadata\"><span style=\"font-size: 16px;\">It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised as real journalism content.<\/span><\/div>\n<div class=\"article--body field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p><a class=\"popup_7TLM_Cheat_Sheet\" data-toggle=\"modal\" data-target=\"#popup_7TLM_Cheat_Sheet_modal\" href=\"#\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/images\/button_banner-7TLM_Cheat_Sheet.png\" alt=\"\" \/><\/a><\/p>\n<p>A lot has changed since.\u00a0At top-of-the-line operations like the New York Times, the Atlantic and Vox Media, sponsored content is part of the mix, even sometimes the dominant part of the ad base. Those three outlets and other publishers have created well-staffed in-house &#8220;studios&#8221; to produce the ads.<\/p>\n<p>In a nutshell, the FTC decided to narrow its focus to direct-to-consumer ads of commercial products (as opposed, for instance to political ads or marketing services to business customers). The test, the guide explains, is transparency:\u00a0&#8220;An advertisement or promotional message shouldn\u2019t suggest or imply to consumers that it\u2019s anything other than an ad.&#8221;<\/p>\n<p>Read full article and learn more about <a href=\"https:\/\/www.poynter.org\/news\/native-advertising-grows-fast-shedding-its-rogue-image\">Native Advertising here<\/a>.<\/p>\n<h2>Here\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n<p><a href=\"http:\/\/go.ftcguardian.com\/bw4uoy\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\" \/><\/a><\/p>\n<p>By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n<p>Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n<p>FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected.\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n<p>Free Compliance Workshop: <a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\"><strong>Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n<p>Here are some of the things you\u2019ll discover on the training:<\/p>\n<ul>\n<li>Real-Life Examples of People Who Didn\u2019t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too<\/li>\n<\/ul>\n<ul>\n<li>The 3 Enormous Powers The FTC Has That Can Change Your Life \u2013 And Your Family\u2019s Life \u2013 Forever!<\/li>\n<\/ul>\n<ul>\n<li>How to Avoid FTC Claims When Collecting Leads With Optin Forms<\/li>\n<\/ul>\n<ul>\n<li>3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You\u2019re In The FTC\u00a0Crosshairs.<\/li>\n<\/ul>\n<ul>\n<li>And Much More\u2026<\/li>\n<\/ul>\n<p><b>Remember: legal protection is a massively important part of your business, and it\u2019s one you cannot afford to ignore any longer.<\/b><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">Go here to register for our next FREE training and make your business is FTC compliant today!<\/a><\/p>\n<p><b>Disclaimer: \u00a0This article is provided for informational purposes only. It\u2019s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Native advertising grows up fast, shedding its rogue image By Rick Edmonds It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing &hellip;  <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_analytify_skip_tracking":false,"footnotes":""},"categories":[12,13,29],"tags":[11,33,28,15,26,34],"class_list":["post-5814","post","type-post","status-publish","format-standard","hentry","category-ftc-compliance","category-ftc-online-advertising","category-truth-in-advertising","tag-ad-claims","tag-advertising","tag-federal-trade-commission","tag-ftc-compliance","tag-native-ads","tag-native-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/comments?post=5814"}],"version-history":[{"count":4,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5814\/revisions"}],"predecessor-version":[{"id":5911,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5814\/revisions\/5911"}],"wp:attachment":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/media?parent=5814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/categories?post=5814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/tags?post=5814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}