{"id":5718,"date":"2017-11-28T00:47:00","date_gmt":"2017-11-28T00:47:00","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5718"},"modified":"2017-11-28T00:47:00","modified_gmt":"2017-11-28T00:47:00","slug":"how-to-know-when-holiday-advertising-lies-to-you","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/how-to-know-when-holiday-advertising-lies-to-you\/","title":{"rendered":"How to know when holiday advertising lies to you"},"content":{"rendered":"
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How to know when holiday advertising lies to you<\/h1>\n<\/div>\n<\/div>\n
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By Jeanette Kazmierczak<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

In many cases, consumers are lured by many weeks\u2019 worth of retail ads, marketing special holiday deals and the \u201cbest prices\u201d of the holiday shopping season.<\/p>\n

Advertisements may not measure up to consumer expectations, so it\u2019s all about reading the fine print.<\/p>\n

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To avoid frustration and overspending, which can dampen your holiday spirit, be aware of these five lies you might hear from retailers. Depending on the retailer, some of these may be truth, but knowing that they potentially could be misleading you will help you be a smarter holiday shopper.<\/p>\n

1. “We have the lowest prices of the season.”<\/p>\n

2. \u201cThe price is 50% off the \u2018original\u2019 price.\u201d<\/p>\n

3. \u201cThese deals are only while supplies last.\u201d<\/p>\n

4. \u201cYou can get an extra 10% off when you sign up for a store credit card.\u201d<\/p>\n

5. \u201cWe have special deals on name-brand items.\u201d<\/p>\n

\u201cIt\u2019s bad for the economy because people are not shopping as long as they normally would,\u201d he says. \u201cThe retailer has used false information in an effort to get you to stop shopping right there and make that transaction based on something that\u2019s a false premise. In the aggregate, that means there is resource misallocation.\u201d<\/p>\n

If a big-name store running a national campaign has only a few of the items in stock, consumers might have a deceptive advertising case for the\u00a0Federal Trade Commission.<\/p>\n

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