{"id":5573,"date":"2017-10-15T12:03:19","date_gmt":"2017-10-15T12:03:19","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5573"},"modified":"2017-10-15T12:03:19","modified_gmt":"2017-10-15T12:03:19","slug":"4-things-marketers-should-know-about-the-ftcs-latest-crackdown-on-influencer-driven-social-media","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/4-things-marketers-should-know-about-the-ftcs-latest-crackdown-on-influencer-driven-social-media\/","title":{"rendered":"4 Things Marketers Should Know About the FTC\u2019s Latest Crackdown on Influencer-Driven Social Media"},"content":{"rendered":"

Here are the basics of what you can and cannot do<\/h1>\n
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By\u00a0Lauren Johnson<\/a><\/p>\n

Do you know the difference between an #ad, #sponsored content and a brand #partnership?<\/p>\n<\/div>\n<\/div>\n

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As more brands turn to influencers to crank out social media posts, the Federal Trade Commission\u00a0updated its endorsement guidance\u00a0last month, giving more clarity into what specific language creators can and cannot use when working with brands on sponsored content.<\/p>\n

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1. Clever hashtags don\u2019t cut it<\/strong><\/p>\n

There are still a lot of grey areas in the language that the FTC deems OK in distinguishing ads from regular content, but the latest round of recommendations does pin down two recommended hashtags for paid content: #ad and #sponsored. Per the government agency, both hashtags make it super clear that a person is working with a brand without leaving any wiggle room for interpretation.<\/p>\n

\u201cWe know that the influencer has a relationship with the brand\u2014whether they\u2019ve been paid or received a gift or they\u2019re an employee or even the owner\u2014there has to be a disclosure that it\u2019s paid,\u201d Altshuler said.<\/p>\n

Read full article to find out the other 3 must know things for influencer-driven social media here.<\/a><\/p>\n

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Here\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n

Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected.\u00a0And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n

Here are some of the things you\u2019ll discover on the training:<\/p>\n