{"id":5561,"date":"2017-10-15T11:44:36","date_gmt":"2017-10-15T11:44:36","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5561"},"modified":"2017-10-15T11:44:36","modified_gmt":"2017-10-15T11:44:36","slug":"vw-attorneys-call-deceptive-ads-puffery","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/vw-attorneys-call-deceptive-ads-puffery\/","title":{"rendered":"VW attorneys call deceptive ads &#8216;puffery&#8217;"},"content":{"rendered":"<h1 class=\"headline\">VW attorneys call deceptive ads &#8216;puffery'<\/h1>\n<p class=\"headline\">By<span style=\"font-size: 16px;\">\u00a0<a href=\"http:\/\/www.pinalcentral.com\/business_and_technology\/vw-attorneys-call-deceptive-ads-puffery\/article_cac0222c-83ac-595f-99c9-ea2cea5ed89f.html\">Howard Fischer\u00a0<\/a><\/span><\/p>\n<p>Attorneys for Volkswagen are telling a judge the firm can\u2019t be found guilty of consumer fraud and fined potentially hundreds of millions of dollars because its now-disproved claims of the cleanliness of the diesel vehicles it was selling were just promotional \u201cpuffery.\u2019\u2019<\/p>\n<p><a class=\"popup_DATA_BROKER\" data-toggle=\"modal\" data-target=\"#popup_DATA_BROKER_modal\" href=\"#\"><img decoding=\"async\" src=\"\/images\/button_banner-Data_Broker.png\" alt=\"\" \/><\/a><\/p>\n<p>In new court filings here, the legal team is acknowledging that Volkswagen had designed and sold vehicles under the VW, Audi and Porsche labels with \u201cdefeat devices,\u2019\u2019 essentially allowing its cars to emit more pollutants of oxides of nitrogen during actual on-road driving than show up when they are actually being tested. And the emissions were many times higher than federal standards.<\/p>\n<p>VW eventually pleaded guilty to three felonies, including defrauding the U.S. Environmental Protection Agency, and agreed to $4.3 billion in penalties and another $4.9 billion to address pollution from the supposedly low-emission diesel vehicles. And Arizona is getting $57 million for projects to reduce emissions of oxides of nitrogen.<\/p>\n<p><a href=\"http:\/\/go.ftcguardian.com\/bw4uoy\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/ftcguardian\/images\/728x90-Un-vjy-FTC-GUARDIAN-banner-2.gif\" \/><\/a><\/p>\n<p>In essence, VW contends that when the firm said it was promoting \u201cclean diesel\u2019\u2019 that phrase really has no legal meaning. More to the point, VW\u2019s legal team says the consumers were not led to believe that the statements actually meant VW was making specific environmental claims concerning its nitrogen oxide emissions.<\/p>\n<p>\u201cSimply put, \u2018clean diesel\u2019 is legal puffery under Arizona law,\u2019\u2019 the legal briefs argue. And that, the lawyers said, means there was no violation of the state\u2019s Consumer Fraud Act.<\/p>\n<p>Read full article and learn more about <a href=\"http:\/\/www.pinalcentral.com\/business_and_technology\/vw-attorneys-call-deceptive-ads-puffery\/article_cac0222c-83ac-595f-99c9-ea2cea5ed89f.html\">Puffery and Deceptive Advertising here.<\/a><\/p>\n<h2>Here\u2019s How To Make Sure You,\u00a0Your Business & Website Is FTC Compliant<\/h2>\n<p>By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n<p>Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n<p>FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected.\u00a0<a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n<p>Free Compliance Workshop: <a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\"><strong>Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.<\/strong><\/a><\/p>\n<p>Here are some of the things you\u2019ll discover on the training:<\/p>\n<ul>\n<li>Real-Life Examples of People Who Didn\u2019t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too<\/li>\n<\/ul>\n<ul>\n<li>The 3 Enormous Powers The FTC Has That Can Change Your Life \u2013 And Your Family\u2019s Life \u2013 Forever!<\/li>\n<\/ul>\n<ul>\n<li>How to Avoid FTC Claims When Collecting Leads With Optin Forms<\/li>\n<\/ul>\n<ul>\n<li>3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You\u2019re In The FTC\u00a0Crosshairs.<\/li>\n<\/ul>\n<ul>\n<li>And Much More\u2026<\/li>\n<\/ul>\n<p><b>Remember: legal protection is a massively important part of your business, and it\u2019s one you cannot afford to ignore any longer.<\/b><\/p>\n<p><a href=\"https:\/\/go.ftcguardian.com\/bw4uoy\" target=\"_blank\" rel=\"noopener noreferrer\">Go here to register for our next FREE training and make your business is FTC compliant today!<\/a><\/p>\n<p><b>Disclaimer: \u00a0This article is provided for informational purposes only. It\u2019s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VW attorneys call deceptive ads &#8216;puffery&#8217; By\u00a0Howard Fischer\u00a0 Attorneys for Volkswagen are telling a judge the firm can\u2019t be found guilty of consumer fraud and fined potentially hundreds of millions of dollars because its now-disproved claims of the cleanliness of &hellip;  <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_analytify_skip_tracking":false,"footnotes":""},"categories":[19,2,12,29],"tags":[11,33,21,28,15,32,30],"class_list":["post-5561","post","type-post","status-publish","format-standard","hentry","category-deceptive-advertising","category-ftc-claims","category-ftc-compliance","category-truth-in-advertising","tag-ad-claims","tag-advertising","tag-deceptive-advertising","tag-federal-trade-commission","tag-ftc-compliance","tag-marketing","tag-truth-in-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":3,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"predecessor-version":[{"id":5582,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/posts\/5561\/revisions\/5582"}],"wp:attachment":[{"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/categories?post=5561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftcguardian.com\/articles\/wp-json\/wp\/v2\/tags?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}