In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites.<\/p>\n
The schemes, in Casper\u2019s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did not conspicuously disclose the relationships with the specific mattress makers they were recommending.<\/p>\n
In the end, all three reviews companies settled with Casper. But a bizarre thing happened after the settlement with a popular site called Sleepopolis: Casper provided a loan to another mattress reviews company to acquire the site from its previous owners.<\/p>\n Read full article and learn more about Deceptive Advertising here<\/a>.<\/p>\n By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/p>\n Smart business owners around the world are doing it with the help of FTC Guardian.<\/p>\n FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected.\u00a0And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n![\"\"](\"\/images\/button_banner-SDLM.png\")
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