{"id":5379,"date":"2017-08-27T14:38:44","date_gmt":"2017-08-27T14:38:44","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=5379"},"modified":"2017-08-27T14:38:44","modified_gmt":"2017-08-27T14:38:44","slug":"goodbye-gummies-fruit-snacks-are-losing-their-place-in-lunchboxes","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/goodbye-gummies-fruit-snacks-are-losing-their-place-in-lunchboxes\/","title":{"rendered":"Goodbye, gummies? Fruit snacks are losing their place in lunchboxes"},"content":{"rendered":"
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Goodbye, gummies? Fruit snacks are losing their place in lunchboxes<\/h1>\n

By Angelica LaVito<\/a><\/p>\n<\/div>\n<\/div>\n

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Sweet treats have been a staple in lunchboxes for years. The fruit snack industry has been holding steady with sales of about $1 billion, but, excluding the effects of price changes, unit sales were down about 5.5 percent in the past year, according to IRI data.<\/p>\n

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The decline may be partially because shoppers are becoming increasingly skeptical about the food they're eating as they look for healthier alternatives.<\/p>\n

Fruit snacks have gotten some companies into trouble. Annie's Homegrown was sued earlier this year for alleged false and deceptive advertising of its fruit snacks.<\/p>\n

General Mills said it does not promote its fruit snacks as a replacement for the real thing. It labels its products as fruit-flavored snacks rather than simply fruit snacks.<\/p>\n

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“All fruit-snacks products are at their core treats, and our studies show kids love the products we provide because our products deliver the right balance of fun and nutrition for a treat,” senior marketing manager Melissa Gallant said in an email.<\/p>\n

Read full article here and learn more about Deceptive Advertising here<\/a>.<\/p>\n

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