{"id":4950,"date":"2017-05-29T12:00:53","date_gmt":"2017-05-29T12:00:53","guid":{"rendered":"https:\/\/www.ftcguardian.com\/articles\/?p=4950"},"modified":"2017-05-29T12:00:53","modified_gmt":"2017-05-29T12:00:53","slug":"1-6-million-settlement-by-opioid-maker-in-deceptive-advertising-case","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/1-6-million-settlement-by-opioid-maker-in-deceptive-advertising-case\/","title":{"rendered":"$1.6 Million Settlement by Opioid Maker in Deceptive-Advertising Case"},"content":{"rendered":"

Opioid maker agrees to $1.6 million settlement in deceptive-advertising case, officials say<\/h1>\n

By Sean Emery<\/a><\/p>\n

A pharmaceutical company has agreed to a $1.6 million settlement with Southern and Northern California prosecutors over allegations of deceptive advertising of opioid painkillers, Santa Clara officials announced this week.<\/p>\n

The agreement between Teva Pharmaceuticals, the Santa Clara County Counsel\u2019s Office and the Orange County District Attorney\u2019s Office would head off a civil trial. \u00a0Teva and four other companies were accused of engaging in deceptive marketing that helped spawn an addiction epidemic.<\/p>\n

\"\"<\/a><\/p>\n

\u201cOur residents have borne the costs of the deceptive marketing scheme conducted by opioid drug companies,\u201d said Danny Chou, an assistant county counsel for Santa Clara County, in a statement. \u201cThese costs include not only the horrors of addiction for entire families and communities but also increased crime.\u201d<\/p>\n

Attorneys with the Orange County District Attorney\u2019s Office and the Santa Clara County Counsel\u2019s Office allege that a joint\u00a0investigation turned up a \u201cdecades-long scheme by the largest manufacturers of prescription opioid painkillers\u201d to downplay the risks of their drugs while exaggerating the benefits.<\/p>\n

<\/a><\/p>\n

The lawsuit alleges that marketing campaigns by Teva \u2013\u00a0as well as Purdue Pharma, Endo Health Solutions, Janssen Pharmaceuticals and Actavis \u2013\u00a0helped transform prescription opioids from a niche market geared toward short-term use by cancer patients into a multi-billion-dollar industry in which the highly addictive drugs were\u00a0used to treat patients with chronic pain.<\/p>\n

Read full article and learn more about Deceptive Advertising here<\/a>.<\/p>\n

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