{"id":347,"date":"2015-08-19T02:18:05","date_gmt":"2015-08-19T02:18:05","guid":{"rendered":"http:\/\/www.ftcguardian.com\/articles\/?p=347"},"modified":"2017-03-17T01:26:14","modified_gmt":"2017-03-17T01:26:14","slug":"walmart-website-riddled-with-deceptive-made-in-usa-claims-truth-in-advertising","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/walmart-website-riddled-with-deceptive-made-in-usa-claims-truth-in-advertising\/","title":{"rendered":"Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising"},"content":{"rendered":"

Walmart Website Riddled with Deceptive Made in USA Claims<\/h1>\n
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Even mega-giants like Walmart can't get away with deceptive advertising. Fortunately for them, the FTC has not gotten involved as of yet!<\/strong><\/p>\n<\/div>\n

Walmart is going all out for America, pledging to buy an additional $250 billion in American products. To that end, the world\u2019s largest retailer hosted a manufacturing summit to look for U.S. made products to sell. The event started three days after the Fourth of July and promised to be a star-spangled affair.<\/p>\n

But one item that probably didn\u2019t make the agenda: The made in the USA labeling mess on Walmart.com that the company\u00a0has pledged to address after TINA.org brought the issue to corporate officials.<\/p>\n

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TINA.org\u2019s investigation into the retail giant\u2019s website readily uncovered more than 100 instances<\/a> of false and deceptive made in the USA representations. The investigation revealed products labeled \u201cMade in the USA\u201d though packaging indicated they were \u201cMade in China.\u201d TINA.org also found USA\u00a0product labels on Walmart.com that were in direct conflict with the site\u2019s own specification information on the same webpage.<\/p>\n

But while Walmart pledged that it would fix the problems, and has made limited progress in removing some of the false labels, the website is still riddled with USA labeling issues.<\/p>\n

It\u2019s no secret that patriotism sells. Not only do Americans\u00a0prefer<\/a> products made in the USA to those made abroad, but a recent survey found that they are willing to pay\u00a060 percent more<\/a> for American-made products.<\/p>\n

\u201cIt\u2019s incredibly disingenuous for Walmart to be promoting their initiative to stock $250 billion American-made products while at the same time they are in violation of FTC labeling standards<\/a> for what qualifies as made in the USA,\u201d said Michelle Amazeen, assistant professor of advertising at New Jersey\u2019s Rider University.<\/p>\n

Walmart said that it is going to work on all of these issues. But until Walmart completely gets its house in order, consumers should question made in the USA claims appearing on the retailer\u2019s site.<\/p>\n

via Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising<\/a><\/p>\n

Here\u2019s How To Make Sure You,<\/span>
\n<\/span>Your Business & Website Is FTC Compliant<\/span><\/span><\/h2>\n

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Here are some of the things you\u2019ll discover on the training:<\/span><\/p>\n