{"id":341,"date":"2015-08-17T13:18:03","date_gmt":"2015-08-17T13:18:03","guid":{"rendered":"http:\/\/www.ftcguardian.com\/articles\/?p=341"},"modified":"2017-03-17T01:24:44","modified_gmt":"2017-03-17T01:24:44","slug":"straightoutta-the-internet-from-brands-to-celebs-the-nwa-meme-takes-over-the-web-digiday-2","status":"publish","type":"post","link":"https:\/\/www.ftcguardian.com\/articles\/straightoutta-the-internet-from-brands-to-celebs-the-nwa-meme-takes-over-the-web-digiday-2\/","title":{"rendered":"#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday"},"content":{"rendered":"

\"Kermit<\/h1>\n

#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web<\/h1>\n
\n

It was all about the hashtag this weekend with\u00a0the release of Straight Outta Compton and the brilliant marketing team behind the idea. Although I myself have not seen the movie, the endless entertainment this meme has provided is exceptional.<\/p>\n

However, on a serious note, the Straight Outta hashtag is undeniable proof of the power of native advertising and social media when used correctly and in compliance\u00a0with the FTC.<\/p>\n

Could you do this or something similar with your business?<\/p>\n

Internet, meet your new inescapable meme.<\/p>\n

<\/a><\/p>\n

As a way to promote the upcoming biographical movie about N.W.A., called \u201cStraight Outta Compton,\u201d advertising firm North Kingdom, together with Beats by Dre,\u00a0created a template<\/a> that lets users replace the California city with a city of their choosing and a background picture.<\/p>\n

From there, the picture can be easily uploaded to Facebook or Twitter creating an infectious viral meme that slyly serves as a promotional tool. The meme has also infiltrated Instagram, but the sharing process is less seamless since they have to take a screenshot then upload it to the photo-sharing app.<\/p>\n

Since its inception\u00a0last week, the #StraightOutta hashtag exploded with 7,000 tweets over the weekend. It blew up on Instagram, with 141,000 total pictures with the hashtag with most of them using the template.<\/p>\n

Some used the meme seriously while others made it into a joke. Let\u2019s review who used it, starting with celebrities:<\/p>\n

\n

Even the boss is about it. S\/O to @Oprah<\/a>. #StraightOutta<\/a> pic.twitter.com\/MsgRmEh6j1<\/a><\/p>\n<\/blockquote>\n

#StraightOutta<\/a> BROOKLYN!! @beatsbydre<\/a> https:\/\/t.co\/HOYDLNVFgh<\/a> pic.twitter.com\/eMD8hN8GD6<\/a><\/p><\/blockquote>\n

Obviously brands couldn\u2019t resist:<\/p>\n

\n

Cruisin down the street, with my Slim 4 #StraightOutta<\/a> pic.twitter.com\/rwdim4dbky<\/a><\/p>\n<\/blockquote>\n

Hedgehog Life. #StraightOutta<\/a> pic.twitter.com\/wlrGsQREE0<\/a><\/p><\/blockquote>\n

\n

That moment when\u2026 #StraightOutta<\/a> pic.twitter.com\/7mRF7URxXc<\/a><\/p>\n<\/blockquote>\n

Started from the bottom now we\u2019re here! #StraightOutta<\/a> pic.twitter.com\/d5KXq82Zsc<\/a><\/p><\/blockquote>\n

But the best mic drop of all was probably this one:<\/p>\n

\n

This might be the best #StraightOutta<\/a> that I\u2019ve seen .. Smh, definitely outta patience \u2026 pic.twitter.com\/tbWIdMe4zo<\/a><\/p>\n

 <\/p><\/blockquote>\n<\/div>\n

via #StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday<\/a><\/p>\n

Here\u2019s How To Make Sure You,<\/span>
\n<\/span>Your Business & Website Is FTC Compliant<\/span><\/span><\/h2>\n

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?<\/span><\/p>\n

Smart business owners around the world are doing it with the help of <\/span>FTC Guardian<\/span>.<\/span><\/p>\n

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.<\/a><\/p>\n

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!<\/strong><\/a><\/p>\n

Here are some of the things you\u2019ll discover on the training:<\/span><\/p>\n