Top 5 Marketing Mistakes That Will Cost You

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×

Top 5 Marketing Mistakes That Will Cost You

By Amanda DiSilvestro

Taking an effective marketing campaign from theory to practice, however, is easier said than done. Unless you employ the proper marketing strategies and techniques with your email marketing campaign, you may even suffer brand damage instead of just suboptimal results.

According to Amit Khanna, Salesgenie’s president of medium and small businesses, there are five critical mistakes that email marketers commonly make, which small businesses should avoid in order to enjoy higher return rates from their marketing campaigns.

Not targeting individual customers.

To ensure that each recipient only receives the most appropriate message, segment your customers based on certain criteria, such as target demographic, context, or offer of your emails. It may require additional work, but it will definitely pay off in terms of results since customer targeting is essential to email marketing success.

Using non-responsive design.

More than half of all emails are now being read on mobile devices, which means that your emails should be optimized with responsive design to be easily read on smartphones and tablets. By complying with the principles of responsive design, your content will be seen how it was meant to be seen, regardless of the end user’s device.

Violating the terms of service of the email marketing platforms.

Avoid using communication platforms like ConstantContact or MailChimp for email marketing purposes, since these services prohibit companies from using any mailing lists that aren’t coming from them. However, many marketing professionals violate this policy by purchasing third party mailing lists and loading them on these platforms, thereby risking account closure or, worse, banning of your domain.

Buying lists without assessing the source.

What you get usually corresponds to the price you paid for it, so try to get your mailing lists from cross-checked providers. For example, it is easy to find a whole DVD filled with email addresses for a hundred dollars, but the chances are that most of them are not valid anymore, resulting your email to be listed as spam or, worse, your whole domain being blacklisted.

Using an outdated email address list.

There are two ways to get an email mailing list: either purchase it or compile it yourself, through website or personal sign ups; however, the validity of the email addresses is far from guaranteed in either case. There are anti-spam programs set up by email providers, which block or blacklist obsolete email addresses, so if your mailing lists contain many such addresses, it could trigger a red flag on your email address or domain. The best way to avoid this unfortunate situation is by validating the contents of your mailing list.

Read full article and learn more about Digital Marketing here.

Here’s How To Make Sure You,
Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • Why 2014 Was a Significant Year For Online Businesses, And Why You Should Be Worried!
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You're In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×