The FTC and FBI are shining the spotlight on your kid’s smart toys

The FTC and FBI are shining the spotlight on your kid's smart toys

The FTC has announced that it has updated its COPPA compliance plan for businesses to make inescapably clear that internet-enabled toys and other “internet of things” (IoT) devices that collect personal information from children may be subject to COPPA. In agreement, the FBI issued a public service announcement warning parents that connected toys “could put the privacy and safety of children at risk due to the large amount of personal information that may be unwittingly disclosed.”

As the federal government addresses security issues from the broader realm of smart devices, these announcements suggest that connected toys will engender particular scrutiny given the sensitivity of children’s data. At one level, the FTC’s modified compliance plan broke no new ground. Although COPPA was adopted long before the proliferation of connected toys, it applies not only to websites but also to “online services.”

According to the FBI, the “exposure of such information could create opportunities for child identity fraud. Additionally, the potential misuse of sensitive data such as GPS location information, visual identifiers from pictures or videos, and known interests to garner trust from a child could present exploitation risks.” The FBI explained that data could be exposed if the toy manufacturer, the technology developer, a cloud service provider, or another third-party partner fails to properly protect it.

The FBI urges parents to research connected toys before purchasing them to learn of any known security issues, to closely monitor children’s use of such toys, and to follow good security practices, such as ensuring that the toys are running updated firmware and that they are turned off when not in use. As for legal protections, the FBI noted that smart toys must comply with COPPA and Section 5 of the Federal Trade Commission Act.

Read full article and learn more about COPPA here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

Contact us!

If you have any questions feel free to contact us!

Malcare WordPress Security