Marketing – FTC Guardian https://www.ftcguardian.com/articles #1 in FTC Compliance Training Mon, 05 Nov 2018 22:31:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ftcguardian.com/articles/wp-content/uploads/2015/09/cropped-FTC_Guardian_Icon_250x250-32x32.png Marketing – FTC Guardian https://www.ftcguardian.com/articles 32 32 Clif Bar Energy Bars Are 40% Sugar, Says New Lawsuit https://www.ftcguardian.com/articles/clif-bar-energy-bars-are-40-sugar-says-new-lawsuit/ Tue, 10 Jul 2018 09:39:10 +0000 https://www.ftcguardian.com/articles/?p=6655 Clif Bar Energy Bars Are 40% Sugar, Says New Lawsuit

By  Jill Ettinger

Energy bars from best-selling Bay Area brand Clif Bar are loaded with added sugars despite advertising to the contrary says a new lawsuit filed in the U.S. District Court for the Northern District of California last month.

“The claims, designed to appeal to health-conscious consumers, however, are deceptive because they are incompatible with the dangers of the excessive sugar consumption to which the products contribute,” the complaint states.

Clif Bar is not the first energy product brand to face allegations of false advertising. Earlier last month the energy bar brand That’s It Nutrition LLC, was sued over claims that its fruit and veg bars are nutritious.

Read the full article here.

Here’s How To Make Sure You, Your Business and Website Are FTC & GDPR Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC & GDPR compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission and the new GDPR guidelines.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance & GDPR trainer in the World, for a one-of-kind, completely free online compliance workshop.

Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> Dairy Report: Farmers Taking a Stand Against Deceptive Advertising https://www.ftcguardian.com/articles/dairy-report-farmers-taking-a-stand-against-deceptive-advertising/ Mon, 18 Jun 2018 23:28:51 +0000 https://www.ftcguardian.com/articles/?p=6505

Dairy Report: Farmers Taking a Stand Against Deceptive Advertising

]]> Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee https://www.ftcguardian.com/articles/ban-hypocrite-pre-mixed-drinks-advocacy-group-urges-committee/ Mon, 18 Jun 2018 23:03:25 +0000 https://www.ftcguardian.com/articles/?p=6444 Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee

By Stephanie Fillion

Having adopted amendments to the Food and Drugs Act that prohibit food and beverages marketed at children, MPs turned their attention on Monday to another beverage affecting Canada’s youth: Pre-mixed drinks combining alcohol, caffeine, and sugar.


A national outcry about the accessibility of pre-mixed drinks erupted earlier this year, following the accidental death of 14-year-old Athena Gervais in Laval, Que. Police are still awaiting a toxicology report to determine whether a sugary alcoholic beverage sold in Quebec was a contributing factor.

Although these drinks are not directly targeted at minors, marketing, and online advertising are tailored to a young audience. While Éduc’alcool argues such beverages should be completely banned, the Canadian Centre on Substance Use and Addiction (CCSA), as well as Health Canada, believe the committee should be more strategic.

Read the full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> StarKist doesn’t point out it pays AHA for logo on label https://www.ftcguardian.com/articles/starkist-doesnt-point-out-it-pays-aha-for-logo-on-label/ Sat, 21 Apr 2018 23:01:06 +0000 https://www.ftcguardian.com/articles/?p=6412 StarKist doesn’t point out it pays AHA for logo on label

By Lisa Fickenscher

A consumer watchdog is weighing a probe into StarKist Tuna and its relationship with the American Heart Association, concerned that the pair have been misleading consumers for years.

The beef is that cans of StarKist tuna don’t disclose on their labels that the manufacturer has paid money to the AHA for the right to display the group’s “heart check” certification.

AHA certification does place limits on fat, salt and sugar for canned foods, among other criteria. But the AHA also quietly charges StarKist — and scores of other companies — an annual fee for the use of its mark, says TINA executive director Bonnie Patten.

 

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> Lawsuit targets Trader Joe’s for ‘deceptive’ imagery on cage-free eggs https://www.ftcguardian.com/articles/lawsuit-targets-trader-joes-for-deceptive-imagery-on-cage-free-eggs/ Sun, 25 Mar 2018 12:43:29 +0000 https://www.ftcguardian.com/articles/?p=6325 Lawsuit targets Trader Joe’s for ‘deceptive’ imagery on cage-free eggs

By Margarita Raycheva

The latest complaint comes from the Animal Legal Defense Fund (ALDF), which on March 15 filed a lawsuit, claiming that the Monrovia, Calif.-based grocer Trader Joe’s is trying to capitalize on consumers’ confusion over the real meaning of cage-free eggs.

The lawsuit was filed in the Superior Court of the State of California for the County of Alameda on behalf of Carolyn Claybaugh, a Danville, Calif. resident and Trader Joe’s shopper. The complaint states the company’s images of hens foraging outside, “in green, wide-open pastures,” is a “sham” and is meant to deceive shoppers into thinking the eggs come from chickens that are also pasture-raised, when in fact, those hens are still confined in indoor facilities and never go outside.

“There can be only one reason Trader Joe’s uses false representations of hens foraging outdoors on its Cage Free egg cartons: To trick consumers into believing that Trader Joe’s use of the term ‘cage-free’ is synonymous with hens humanely living outdoors,” ALDF states in the complaint.

“While the hens who lay Trader Joe’s Cage Free eggs are not confined to battery cages, they also never see the sunshine, grass, and natural living conditions depicted on Trader Joe’s Cage Free egg cartons. Instead … the hens who lay Trader Joe’s Cage Free eggs are never allowed to leave the indoor confines of industrial hen houses, and are never given access to grass, much less expansive pasture, upon which to roam, forage, and engage in other natural behaviors.”

The complaint alleges that the marketing tactic employed by Trader Joe’s violates a number of California consumer protection laws, including the Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act.

Read full article and learn more about deceptive advertising here.

]]> ‘Anti-Aging’ Company Settles With FTC Over False Claims https://www.ftcguardian.com/articles/anti-aging-company-settles-with-ftc-over-false-claims/ Sun, 11 Mar 2018 17:19:17 +0000 https://www.ftcguardian.com/articles/?p=6156 ‘Anti-Aging' Company Settles With FTC Over False Claims

By Zachary Brennan

 New York-based Telomerase Activation Sciences on Wednesday agreed to stop making false and unsubstantiated claims about two “anti-aging” products under a Federal Trade Commission (FTC) settlement order.

The FTC said the company lacked scientific evidence to support claims that its capsules, powders and creams could provide anti-aging and other health benefits.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> Stone Brewery sues Keystone over “stone” name https://www.ftcguardian.com/articles/stone-brewery-sues-keystone-over-stone-name/ Sun, 11 Mar 2018 17:01:50 +0000 https://www.ftcguardian.com/articles/?p=6152 Stone Brewery sues Keystone over “stone” name

By Daniel Wheaton

Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name.


“Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of bold character, individualism and independence,” the press release annoucing the suit said. “The craft beer pioneer feels that it has no choice but to combat MillerCoors' aggressive marketing moves, which abandon Keystone's own heritage by falsely associating with the one true STONE®.”

“Keystone’s rebranding is no accident,” said Dominic Engels, Stone Brewing CEO. “MillerCoors tried to register our name years ago and was rejected. Now its marketing team is making 30-pack boxes stacked high with nothing but the word ‘STONE’ visible. Same for Keystone’s social media, which almost uniformly has dropped the ‘Key.’ We will not stand for this kind of overtly and aggressively deceptive advertising. Frankly, MillerCoors should be ashamed.”

Read full article here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

 

]]> Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers https://www.ftcguardian.com/articles/lawyers-ads-like-those-from-frank-azar-promising-big-payoffs-present-dilemma-for-consumers/ Sun, 18 Feb 2018 12:00:30 +0000 https://www.ftcguardian.com/articles/?p=6080

Lawyers' ads, like those from Frank Azar, promising big payoffs present dilemma for consumers

By: Lance Benzel and Ellie Mulder

 

Nearly 40 years after the U.S. Supreme Court struck down bans on commercial speech by attorneys – paving the way for today's glut of TV spots by Azar and his competitors – Colorado keeps lawyers who advertise on a kind of honor system, trusting them to abide by state ethical rules that bar false and misleading claims in advertising.

Regulators in a state disciplinary body, the Office of Attorney Regulation Counsel, do not preapprove ads or take steps to monitor them, and only if someone lodges an official complaint do the regulators delve into the fine print.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> FTC Sues Companies That Touted Get-Rich-Quick Scheme On Facebook https://www.ftcguardian.com/articles/ftc-sues-companies-that-touted-get-rich-quick-scheme-on-facebook/ Sun, 11 Feb 2018 21:33:43 +0000 https://www.ftcguardian.com/articles/?p=6084

FTC Sues Companies That Touted Get-Rich-Quick Scheme On Facebook

By Wendy Davis 

The Federal Trade Commission has obtained an order against companies that allegedly ran ads on Facebook and Instagram to market a bogus get-rich-quick scheme.

Digital Altitude, Aspire Processing and other related companies sold paid memberships to a program that was supposed to help consumers make extra money from home, the FTC alleged in a complaint unveiled Thursday. Some consumers paid more than $50,000 for their memberships, the FTC alleged in its complaint, filed in U.S. District Court for the Central District of California. In total, the companies allegedly raked in more than $14 million by duping consumers, according to the FTC.

On February 1, U.S. District Court Judge John Kronstadt in the Central District of California entered a temporary restraining order banning Digital Altitude and the other companies from misrepresenting their program. Kronstadt also froze the assets of the companies and their officers.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]> Organic Consumers Association Files New Roundup Lawsuit Against Bigelow Tea https://www.ftcguardian.com/articles/organic-consumers-association-files-new-roundup-lawsuit-against-bigelow-tea/ Sun, 04 Feb 2018 00:45:18 +0000 https://www.ftcguardian.com/articles/?p=5996 Organic Consumers Association Files New Roundup Lawsuit Against Bigelow Tea

Posted by Roopal Luhana

The Organic Consumers Association (OCA) recently filed a deceptive advertising lawsuit against tea-maker R. C. Bigelow, Inc., in the Superior Court of the District of Columbia. It claims that Bigelow should be held liable for “deceptive labeling, marketing, and sale of tea products” that they represent as “all natural” or environmentally friendly, because the teas actually contain glyphosate residue, the main herbicide in Roundup weed killer.

According to their complaint, tests of Bigelow Green Tea conducted by an independent laboratory revealed glyphosate at 0.38 parts per million (ppm). Even while, though glyphosate’s technical factsheet states that chronic long-term exposure can cause kidney damage and reproductive problems, EPA standards allows 1 ppm for dried tea.

Despite the low levels found in Bigelow Green Tea, the OCA alleges that Bigelow’s products labels and social media pages contain the words “natural” and “all natural”. The company also claims that it is committed to “sustainability” and “protecting the environment.” The OCA asserts that Bigelow’s claims are false and misleading based on the test results showing glyphosate residues in the tea.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

]]>