Hashtag – FTC Guardian https://www.ftcguardian.com/articles #1 in FTC Compliance Training Sun, 18 Jun 2017 15:43:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ftcguardian.com/articles/wp-content/uploads/2015/09/cropped-FTC_Guardian_Icon_250x250-32x32.png Hashtag – FTC Guardian https://www.ftcguardian.com/articles 32 32 Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users https://www.ftcguardian.com/articles/instagram-will-add-paid-partnership-tag-to-sponsored-posts-after-ftcs-warnings-to-celebrity-users/ Sun, 18 Jun 2017 15:43:26 +0000 https://www.ftcguardian.com/articles/?p=5051 Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users

By Todd Spangler

Instagram said it will add a new “paid partnership with” sub-header on sponsored posts and stories — a move that comes two months after the Federal Trade Commission sent out letters to dozens of celebrities warning them that their paid posts on the platform didn’t include sufficient disclosures.

The new effort from Instagram do improve transparency about sponsored content comes after the FTC in April sent out letters to more than 90 influencers and marketers notifying them that they’re required by law to “clearly and conspicuously” disclose the commercial relationship. The agency said it took the step after reviewing numerous Instagram posts by celebrities, athletes and other influencers.

According to the FTC, in some of the letters sent to Instagram users and marketers, the agency specifically noted that disclosures like “#sp,” “Thanks [Brand],” or “#partner” in a post “are not sufficiently clear” to indicate to an average user that the post is sponsored.

The FTC also pointed out that on mobile devices, Instagram posts display only the first three lines of text — meaning that even if disclosures are included, consumers won’t see them unless they click to expand the text. The agency did not identify which Instagram users or marketers it sent the letters to.

The new “paid partnership with” sub-header would address those specific concerns by FTC. Plus, it has the added benefit to Instagram and its partners of letting them more easily track the performance sponsored content.

Read full article and learn more about Social Media Compliance, the FTC, and Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help ofFTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

 

]]> #StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday https://www.ftcguardian.com/articles/straightoutta-the-internet-from-brands-to-celebs-the-nwa-meme-takes-over-the-web-digiday-2/ Mon, 17 Aug 2015 13:18:03 +0000 http://www.ftcguardian.com/articles/?p=341 Kermit GkUfb6

#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web

It was all about the hashtag this weekend with the release of Straight Outta Compton and the brilliant marketing team behind the idea. Although I myself have not seen the movie, the endless entertainment this meme has provided is exceptional.

However, on a serious note, the Straight Outta hashtag is undeniable proof of the power of native advertising and social media when used correctly and in compliance with the FTC.

Could you do this or something similar with your business?

Internet, meet your new inescapable meme.

As a way to promote the upcoming biographical movie about N.W.A., called “Straight Outta Compton,” advertising firm North Kingdom, together with Beats by Dre, created a template that lets users replace the California city with a city of their choosing and a background picture.

From there, the picture can be easily uploaded to Facebook or Twitter creating an infectious viral meme that slyly serves as a promotional tool. The meme has also infiltrated Instagram, but the sharing process is less seamless since they have to take a screenshot then upload it to the photo-sharing app.

Since its inception last week, the #StraightOutta hashtag exploded with 7,000 tweets over the weekend. It blew up on Instagram, with 141,000 total pictures with the hashtag with most of them using the template.

Some used the meme seriously while others made it into a joke. Let’s review who used it, starting with celebrities:

Obviously brands couldn’t resist:

But the best mic drop of all was probably this one:

via #StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday

Here’s How To Make Sure You,
Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • Why 2014 Was a Significant Year For Online Businesses, And Why You Should Be Worried!
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You're In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

 

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