Stop saying ‘privacy,’ start saying ‘data protection’

Stop saying ‘privacy,’ start saying ‘data protection’

By Paris Martineau

Privacy policy, in the wake of the Facebook/Cambridge Analytica scandal — and with Europe’s new data protection regulations kicking in soon — it’s been used a lot, and understandably so. Companies just can’t seem to get user privacy right, and the users themselves seem to be constantly vacillating between either a state of total apathy or absolute rage as their data floats around the internet like a bag of chips at a house party. In times like these, it seems pedantic as hell to quibble over words and definitions, but perhaps we should be.

The term “privacy” carries the distinct connotation of privilege. It’s the sort of thing that must be deliberately bestowed upon another. You tell someone, I’ll give you a little privacy, okay?, not You have privacy. It can’t exist without external grace.

“Data protection is a legal concept that not only suggests property rights and civil rights, but also something you can prove and disprove, like you can prove or disprove whether your data was protected or not,” said Carroll when asked about the impact of such a change in terminology. “It’s really hard to define privacy, let alone determine if it was injured. From a legal perspective they’re way ahead of us, and we need to catch up fast.”

Read the full article and learn more about Privacy Policy here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

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Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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