Snapchat soon to use ‘creepy’ targeting

Snapchat will start showing you ads based on the offline purchasing data it obtains from Oracle Data Cloud. This will then allow the company to determine whether your offline activity is influenced by the ads on its platform, allowing it to theoretically attract more marketing dollars.

Maker of Memory Loss Dietary Supplement Suit Filed

Maker dietary supplement manufacturer allegedly marketed fraudulent memory loss pill to senior citizens without scientific evidence to support the claim.

3 Deceptive Ad Suits Made Headlines

As reported by Legal Newsline and Law360, plaintiffs in the three unrelated cases allege that Hain Celestial, R.W. Knudsen, and Cytosport, maker of Muscle Milk products, are misleading consumers about the formulation of their products.

Securing the Internet of Things: D-Link Unsecure Routers and Webcams

The Federal Trade Commission has filed a lawsuit against the Taiwan-based D-Link Corporation and its US subsidiary, D-Link Systems, Inc., for not taking steps to secure their devices, which left them vulnerable to hackers.

What do You Know About False Advertising and Consumer Remedy Laws?

The Unfair Competition Law and the False Advertising Law prohibit not only advertising which is false, but also advertising which, although true, is either actually misleading or has a capacity, likelihood or tendency to deceive or confuse the public. In this case, plaintiffs filed a putative class action against Banana Republic alleging that signs advertising a 40 percent off sale were false and misleading because they did not disclose that the discount applied only to certain items.

FTC Freezes Cash: Now You’re At Risk!

The Federal Trade Commission (FTC) enforces the Rules and Regulations that govern unfair and deceptive marketing practices in the USA. If you don't know them, if you don't adhere to them, you do so at your own risk.

Crackdown On Fake News Sites

The FTC believes Fake News Sites constitute deceptive and unfair trade practices, as indicated by the FTC’s accelerated crackdown on affiliates of a popular diet drink with aggressive weight loss claims.

FDA to Further Study Deceptive Drug Advertising

The US Food and Drug Administration (FDA) says it plans to study how well consumers and healthcare professionals are able to identify deceptive or misleading information in drug advertisements.

5 Health Claims From the New Coca-Cola Lawsuit

Coca-Cola has long made some pretty crazy health claims about its sugary products. A fresh lawsuit takes aim at the company for “engaging in false and misleading marketing of sugar-sweetened beverages,” according to the lawsuit, first reported by the Center for Science in the Public Interest.

Robot Plays With Your Kids And Monitors Your Home

Although the idea of an extremely smart robot seems cool, it could possibly pose a risk to a child’s privacy — the whole family’s even.