When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in.
In a recent settlement, the Federal Trade Commission (FTC) made it clear that deceptive website legal forms, particularly those that support “free” offers, will not be tolerated.
You’d be surprised at how many Internet marketers and online entrepreneurs are shocked to discover that they don’t own what they incorrectly assumed to be their valuable intellectual property.
In the struggle and toil of running your own business, there’s one task that is frequently forgotten or pushed to the side. And that task is putting the right legal systems in place to protect your business from an FTC lawsuit.
Instagram named in case – as one site which confronts new users with densely-packed terms and conditions when they sign up, running to 17 pages.
A 2016 survey conducted with 1,000 Americans who purchase or consume meat, eggs or dairy products revealed that misleading advertising by the animal agriculture industry and grocery stores has succeeded in fooling consumers.
The FTC issued an opinion and final order against California Naturel, Inc. finding that the company falsely advertised its sunscreen product as “all natural” and containing “only the purest, most luxurious and effective ingredients found in nature.”
It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked.
Facebook makes no secret of the fact that it tracks your activities while you’re logged in and surfing on the social networking site to boost up its ad units, but what you don’t know is that Facebook has been collecting information about you from various commercial data brokers.
As many of us don’t read terms and conditions because they are often long and difficult to understand, the phrase, “I-have-read-the-terms-and-conditions” is becoming the greatest and most frequent lie we ever tell.