Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California

The new cannabis market is bringing with it the traditional competitive pressures on businesses to establish brands they hope will dominate the expanding industry for years to come. Advertising and marketing that runs afoul of California's statutory restrictions, however, could undermine these efforts or even force a business out of the industry entirely.

Avoid These Gaffes in Your Advertising

Lesley Fair, an attorney with the FTC’s Bureau of Consumer Protection, wrote an article for a BBB publication describing five key advertising principles companies should keep in mind. They are summarized here.

False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims

It wasn’t until the room to house the scanner in the South Carolina Aquarium’s new Sea Turtle Recovery Center was finished that staff found out they had been misled, according to the suit filed Wednesday against Epica Medical Innovations and parent company Epica International, maker of the Pegaso CT scanner.

Unilever threatens to pull online advertising from ‘toxic’ platforms

Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to be made today by Unilever’s chief marketing officer Keith Weed, the move will encompass platforms that “do not make a positive contribution to society.”

We Know You Don’t Really Read Privacy Policies. This AI Can Do It For You.

Privacy policies from online services are written in a legal language that makes them difficult to understand. They're usually rather long, so only about 20 percent of us bothers to read them. A new AI could change that by reading policies and making then "fun."

Social Media Influencers Stump for More Seamless Product Placement

A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” line of business as unfair and discriminatory because television shows, music videos, NBA stars and Kardashians get a pass for publishing the same content.

Child talent search agency improperly collected info on kids

In its complaint, the FTC alleges Explore Talent violated the Children’s Online Privacy Protection Act by “collecting and disclosing children’s personal information without obtaining parental consent and by failing to detail to parents and the public its collection, use, and disclosure practices.”

Shocking look at how much of your data companies are sharing

Companies like PayPal, Microsoft, Apple, Google, Facebook and others share your personal information with dozens of other companies. The idea is simple: The more these companies know about you, the better they can tailor your experience to your interests and post ads for products that you like.

FTC’s Aggressive Enforcement of “Made in USA” Claims

The FTC has entered into at least three settlement agreements with advertisers involving “Made in USA” claims and has issued closing letters in at least 20 other cases.  In order to make an unqualified “Made in USA” claim about a product, the FTC requires that the advertiser substantiate that the product was “all or virtually all” made in the United States.

Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers

Ads create a conundrum for consumers, who stand alone when it comes to figuring out if personal injury lawyers' oft-repeated promises of a hassle-free payday are actually true.