Some Seriously Big Names Didn’t Comply With Privacy Rules

The non-profit American Automobile Association, beer company Anheuser-Busch and e-commerce company Wayfair failed to comply with ad industry's privacy code, a unit of the Better Business Bureau said Thursday.

Taser Sues Competitor, Citing Deceptive Advertising

Taser, the manufacturer of the Axon body-worn camera and Taser stun guns, filed a lawsuit Feb. 27 claiming “deceptive advertising and fraudulent concealment of a critical defect” in its LE4 body-worn cameras marketed to law enforcement agencies nationwide, including the “Phoenix Police Department and other Arizona consumers.”

Government Says She Ripped off Millions

A Southwest paralegal with no financial credentials ran companies that defrauded people of nearly $2.4 million with false promises of debt reduction, according to the Florida attorney general’s office and the Federal Trade Commission.

Report: Nearly 40% of Publishers Don’t Comply With FTC’s Native Ad Guidelines

A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC).

The Rule of Automatic Copyright

Fair warning – in most cases content will be protected by copyright even if there is no copyright notice and you can find yourself facing a possible copyright infringement claim that results in fines up to $150,000!

Attorney General Announces Joint FTC Action

The complaint alleges that the defendants employed unfair or deceptive acts or practices in the advertising, marketing, distribution, and sale of FlexiPrin and CogniPrin. That the defendants sold these products directly to consumers, primarily through radio and print advertising nationwide and in Canada, which has garnered in excess of $6.5 million in gross sales.

FTC Settlement Applies “Made in the USA” Standard to “Built in the USA” Claims

In a move that appeared contrary to previously released guidance, the FTC action seemed to equate the term “built” with “made” rather than the term “assembled.” iSpring had claimed that its water filtration systems and parts were “Built in the USA,” but the FTC pointed out in its complaint that the products were either “wholly imported” or “made using a significant amount of inputs from overseas.”

Refunds are on their way!

The FTC announced that, as a result of a settlement agreement reached with Dr. Mercola and its companies, the FTC is mailing $2.59 million in refunds to more than 1,300 purchasers of Mercola indoor tanning systems.

How To Avoid Privacy Policy Mistakes While Starting A New Business?

The regulatory function in the web environment is growing more and more complex each year. User’s actions on the web have changed accordingly with the advance technology and at a tremendous rate where the data is being collected with every click. So, it is important to apprehend all the legal requirements, preparations, privacy policy for an entrepreneur before starting their company in order to avoid adverse consequences in the future.

The High Cost of Fake Testimonials / Endorsements

If you use online endorsements or testimonials from others, you should review your internal marketing policies and your FTC website forms to avoid substantial liability for deceptive advertising.