In a complaint the feds lodged against the San Francisco-based ride-share company, officials accused Uber of misleading drivers about their potential hourly or yearly income by exaggerating figures.
Despite marketing claims of “government-lab grade testing,” the Federal Trade Commission found that Breathometer’s app-connected breathalyzers weren’t as accurate as the company promised.
It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented.
Streaming songs, ordering pizza, and booking cabs are no-brainers for Alexa, the voice-activated assistant installed on Amazon Echo devices. But Alexa also unfortunately appears to enjoy engaging in a little unintentional retail therapy.
Google’s record takedown of bad ads came as it and the wider online advertising and publishing industry figure out how to combat ad-blockers and solve the problems with ads that drive people to blockers.
As the “Internet of Me” continues to expand, the National Cyber Security Alliance (NCSA) and its partners in industry, government and the nonprofit sector will join forces to recognize Data Privacy Day in effort to educate consumers about how they can better protect their personal information and manage their privacy while teaching organizations about how privacy is good for business.
Two cheese companies in Slippery Rock were sentenced this morning to three years of probation and ordered to forfeit $500,000 for selling imitation cheese and advertising it as real.
Drug manufacturer Mallinckrodt Pharmaceuticals settled a lawsuit with the US Federal Trade Commission (FTC) for US$100 million, for engaging in illegal anti-competitive behavior to ensure its continued monopoly over a life-saving medication for infants with epilepsy.
Snapchat will start showing you ads based on the offline purchasing data it obtains from Oracle Data Cloud. This will then allow the company to determine whether your offline activity is influenced by the ads on its platform, allowing it to theoretically attract more marketing dollars.