Man Sues Halo Top for ‘Tricking’ Him, Ignites New War Over Ice Cream

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Man Sues Halo Top for ‘Tricking' Him, Ignites New War Over Ice Cream

By Rae Paoletta

What separates anyone, or anything, from qualifying as ice cream? Is a car ice cream? What about a cat? When it comes to determining what legally constitutes as ice cream versus what’s marketed as ice cream, the lines between science and philosophy are incredibly blurry.

On Thursday, Queens resident Josh Berger appeared in front of a federal court to accuse diet ice cream manufacturer Halo Top of deceptive advertising. TheNew York Post reports Berger bought a $6.99 pint of Halo Top back in 2017, but purchased the sweet treat under the pretenses that it was, in fact, ice cream. Now, he alleges the company uses “false, deceptive, and misleading” labeling to “trick” people into buying their product.

Read the full article and learn more about Deceptive Advertising here.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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