Is Your Website’s Privacy Policy Putting You at Risk?

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By James Chiodo

Did you know that you’re legally accountable for the statements made in your website’s privacy policy? Have you read and understood each provision in your privacy policy? Do you know what your responsibilities are?

Here are five things website owners need to watch out for when drafting and managing privacy policies.

  1. Guaranteeing That Visitors’ Personal Information Will Be Safe
  2. Making Exaggerated Statements in Your Website’s Privacy Policy
  3. Promising to Not Share or Sell Your Email Address and Personal Information
  4. Letting Your Guard Down After Your Company Goes Out of Business
  5. Changing Information in Your Privacy Policy and Providing Proper Notification

Other Things to Consider When Developing Your Privacy Policy

Google Requires You to Have Specific Provisions in Your Privacy Policy

Google and other major online companies require that you have specific disclosures in your privacy policy to comply with their terms of service. If you’re using Google Analytics, AdSense and certain AdWords advertising features on or for your website, you’re required to have specific disclosures in your privacy policy explaining the use of these services. Otherwise, you’ll be violating their terms of service.

Global Privacy Laws

Since websites are reachable worldwide, you’re obligated to comply with the privacy laws of the countries where your website is accessible to visitors and customers, even if you don’t live or do business there.

Mobile Apps

The privacy laws that affect website owners also affect mobile app sellers because of the capabilities of some mobile apps to gather data without the knowledge of the app user.

Posting Your Privacy Policy: The “Clear and Conspicuous” Requirement

Your privacy policy is required by law to be posted on your website in a “clear and conspicuous” place that’s obvious to your visitors and customers.

Some Final Thoughts on Avoiding Legal Problems

  • Read Your Privacy Policy
  • Don’t Use Free Privacy Policies
  • Choose Your Attorney Carefully

Read full article and learn more about Privacy Policies here.

Here’s How To Make Sure You,
Your Virginia Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

So, Is Your Website’s Privacy Policy Putting You at Risk?

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance & GDPR trainer in the World, for a one-of-kind, completely free online compliance workshop.

Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • Why 2014 Was a Significant Year For Online Businesses, And Why You Should Be Worried!
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You're In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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