Goop Slammed for New Answer to “Deceptive” Advertising Claims

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Goop Slammed for New Answer to “Deceptive” Advertising Claims

The advertising watchdog that found 51 examples of false advertising on Goop's website last year isn't impressed by the lifestyle website's new “coding system” for flagging which claims are supported by scientific evidence.

Nonprofit organization Truth in Advertising (TINA.org) published a story about the new set of disclaimers on the website of Gwyneth Paltrow's lifestyle brand, pointing out two major issues. “They don’t stick out so most people miss them anyway and, legally speaking, they can’t cure a false claim — the false claim being that, regardless of how Goop wants to project itself to the world, the company does not possess the appropriate scientific evidence to support many of the health claims on its site,” it said.

In its Tuesday letter, TINA.org said it sent a follow-up note to advertising regulators on Friday noting problems with the disclaimers. “In short, Goop continues to deceive consumers and is trying to cover its tracks with disclaimers that are legally and practically ineffective. As such, we strongly urge that action be taken in order to protect consumers from Goop’s ongoing deceptive marketing,” the letter read.

Read the full article here.

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