Google looks to tackle intrusive in-app advertising with new guidelines

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Google looks to tackle intrusive in-app advertising with new guidelines

Google is trying to restore peace of mind for users by blocking disruptive and deceptive ads.

Google allows app developers to monetise their apps in various ways such as in-app purchases, one-time payment, subscriptions or through mobile advertisements. Most free app developers rely on mobile advertisements as it allows them to keep the apps free for users.

However, mobile advertisements can be very annoying as they often show at the most inopportune time, waste mobile data and disrupt users from doing whatever they were in the middle of.

Google has updated its monetization and ads policy for the Play Store to rein in apps which are intrusive, show advertising outside of the app and make false claims to deceive users.

Google’s new Lockscreen Monetization policy prohibits app developers from showing advertisements or other such features on the smartphone’s lockscreen, unless it is a launcher or lockscreen app. It says, “Ads must only be displayed within the app serving them.”

Read full article and learn more about trends in technology here.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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