Gillette takes Schick to court over false advertising claims

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Gillette takes Schick to court over false advertising claims

By Vivienne Tay

P&G’s Gillette has filed a lawsuit in the United States courts against Edgewell Personal Care’s Schick brand. The complaint alleges deceptive acts and practices, false advertising, unfair competition, and patent infringement by Edgewell.

The lawsuit focuses on Edgewell’s 3-bladed private label razors, which are sold in major retail outlets throughout the US. It also targets false claims made against Gillette Mach3 and also challenges multiple patent violations.

“We invest heavily in innovation – and our scientists work tirelessly to provide men with one of the best, most reliable shaving experiences in the world,” Deborah P. Majoras, chief legal officer of P&G, said.

“When a competitor makes false and misleading claims against one of our products and infringes our patents, it’s unfair to consumers, and to our employees and shareholders, and we will challenge those violations,” Marjoras added.

In response to the claims, Egdewell has issued a press statement discrediting P&G’s allegations. It said:

“We believe P&G’s allegations have no basis. Gillette’s Mach3 patents have expired and we are confident in the quality and performance of our private label products. We will vigorously defend ourselves against these meritless claims and will continue to support our valued customers around the world.”

Read full article and learn more about Deceptive Advertising here.

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