Furniture company pays penalty over false advertising

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York Furniture pays penalty over false advertising


York Furniture Centers Inc. of New York has reached a settlement with the state for engaging in deceptive sales tactics last summer. Thus far, York has paid $10,000 in civil penalties and forfeited $500 to the town of Henrietta for an application it was required to obtain.

On July 12, 2016, York began advertising a five-day going-out-of-business sale that stated “warehouse closing,’’ that “all stock is limited to quantities on hand,’’ and that “all sales are final.”

In fact, the attorney general’s investigation showed, the sale lasted throughout July and that York was not closing the warehouse but simply reducing its size in order to rent out unneeded space. York also took orders for new furniture and received shipments after the sale began, therefore stock was not limited to that already on hand.

Making false statements in advertising is in violation of state General Business Law. Going-out-of-business sales often mean stores are selling off inventory for bargain prices but laws have been enacted to guard against customers making purchases under false pretenses.

“This settlement should serve as a warning to businesses out there that attempt to deceive and manipulate the public,” attorney general Schneiderman said. “Business owners who use dishonest practices will be held fully accountable.”

Read full article and learn more about Deceptive Advertising here.

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