Furniture company pays penalty over false advertising

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×

York Furniture pays penalty over false advertising

By 

York Furniture Centers Inc. of New York has reached a settlement with the state for engaging in deceptive sales tactics last summer. Thus far, York has paid $10,000 in civil penalties and forfeited $500 to the town of Henrietta for an application it was required to obtain.

On July 12, 2016, York began advertising a five-day going-out-of-business sale that stated “warehouse closing,’’ that “all stock is limited to quantities on hand,’’ and that “all sales are final.”

In fact, the attorney general’s investigation showed, the sale lasted throughout July and that York was not closing the warehouse but simply reducing its size in order to rent out unneeded space. York also took orders for new furniture and received shipments after the sale began, therefore stock was not limited to that already on hand.

Making false statements in advertising is in violation of state General Business Law. Going-out-of-business sales often mean stores are selling off inventory for bargain prices but laws have been enacted to guard against customers making purchases under false pretenses.

“This settlement should serve as a warning to businesses out there that attempt to deceive and manipulate the public,” attorney general Schneiderman said. “Business owners who use dishonest practices will be held fully accountable.”

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You,
Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • Why 2014 Was a Significant Year For Online Businesses, And Why You Should Be Worried!
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You're In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×