FTC’s Aggressive Enforcement of “Made in USA” Claims

FTC's Aggressive Enforcement of “Made in USA” Claims

By Jeffrey A Greenbaum (Frankfurt Kurnit Klein Selz) and Dorian Thomas (Frankfurt Kurnit Klein Selz)

The Federal Trade Commission (“FTC”) has continued to aggressively prosecute advertisers for making “Made in USA” claims that the FTC believes are deceptive.

Since President Trump’s inauguration, the FTC has entered into at least three settlement agreements with advertisers involving “Made in USA” claims and has issued closing letters in at least 20 other cases.  In order to make an unqualified “Made in USA” claim about a product, the FTC requires that the advertiser substantiate that the product was “all or virtually all” made in the United States.

These cases – and the twenty other investigations that resulted in closing letters – are an important reminder that advertisers should exercise caution to ensure that their “Made in USA” claims comply with FTC standards.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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