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By  Michael A. Kakuk

A class action lawsuit alleges that internet provider Frontier Communications deceptively advertised the cost of its services to new customers.

The complaint contends that, “Defendant represents to its consumers that there will be no installation charges, activation fees or other miscellaneous fees other than the advertised price of its service plans when this is in fact false.”

The Frontier Communications class action lawsuit asserts that Frontier advertises a low price for internet services, knowing consumers rely on that advertised price when choosing service providers.

That low price entices consumers to switch providers, after which Frontier hits them for a higher monthly charge as well as several fees, according to the complaint.

The class action contends that “the internet services were over seven times the advertised price.”

The false advertising class action alleges that Frontier Communications knows its initial pricing is deceptive, and conceals that knowledge from consumers. The complaint states that Frontier Communications does not provide the written terms and conditions to potential customers before they sign up.

Plaintiff Dorothy Ayer states that in May of 2016 she purchased internet and a hard line telephone service from Frontier Communications.

The cost of the service plan was supposed to be $69 per month, with “no installation changes, activation fees, or other miscellaneous charges.”

However, Ayers asserts that her first bill from Frontier Communications in June was $426.55.

The internet service false advertising lawsuit asserts that Frontier Communications violated the California False Advertising Act by its knowing and deliberate omissions to consumers about the pricing of its internet and telephone services.

In addition, the class action alleges that the company violated the California Unfair Business Practices Act through the same conduct.

Read full article and learn more about Deceptive Advertising here.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

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